Job Description

Job Title:

Senior SEO Executive

Experience:

4 to 7 Years

Department:

Digital Marketing / SEO

Reporting To:

SEO Manager

Job Summary

We are seeking an experienced, data-driven

Senior SEO Executive

to join our growing digital marketing team. The ideal candidate will be responsible for developing, implementing, and managing comprehensive SEO strategies to drive organic growth, improve keyword rankings, generate leads, and enhance overall website visibility across search engines.

This role requires close collaboration with content, design, and development teams to ensure SEO best practices are consistently applied across all digital channels.

Key ResponsibilitiesOn-Page Optimization

Conduct comprehensive website audits and identify optimization opportunities Optimize web pages, blogs, and landing pages for targeted keywords and search intent Implement best practices for meta tags, header tags, schema markup, alt text, and internal linking Collaborate with content writers to produce SEO-friendly, high-quality content Improve site structure, crawlability, and overall user experience Monitor Core Web Vitals, site speed, and mobile responsiveness Track keyword rankings and optimize performance on a regular basis

Off-Page Optimization

Develop and execute link-building strategies (guest posting, outreach, PR backlinks) Build and maintain relationships with relevant websites, influencers, and publishers Monitor backlink profiles and perform regular backlink audits Identify and remove toxic or low-quality links Analyze competitors' backlink strategies and identify new growth opportunities

Technical SEO

Work closely with the development team to resolve crawling, indexing, and technical SEO issues Monitor and manage XML sitemaps, robots.txt, canonical tags, and redirects Optimize website architecture for improved indexing and ranking Conduct periodic technical SEO audits and ensure best practices are followed

Keyword Strategy & Analytics

Perform in-depth keyword research for short-tail and long-tail keywords Map keywords strategically to content and landing pages Track keyword performance and analyze trends using analytics tools Prepare detailed SEO performance reports covering traffic, rankings, and conversions

Team Management

Lead, mentor, and guide junior and mid-level SEO executives Assign tasks, monitor performance, and ensure timely delivery Conduct training sessions on SEO tools, techniques, and algorithm updates Coordinate with content, design, and development teams for SEO execution Review team reports and provide constructive feedback

Reporting & Strategy

Present monthly SEO performance and progress reports to management Recommend and implement data-driven strategies for continuous improvement Stay updated with Google algorithm changes, SEO tools, and digital marketing trends

Key Performance Indicators (KPIs)

Growth in organic website traffic Improvement in keyword rankings (Top 10 / Top 3 positions) Increase in domain authority and organic conversions Timely completion of SEO audits and optimization tasks Overall team performance and quality of deliverables

Required Skills & Qualifications

Bachelor's degree in Marketing, IT, Communications, or a related field 4-7 years of proven SEO experience (agency or in-house) Strong expertise in on-page, off-page, and technical SEO Hands-on experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, Google Analytics, Google Search Console, Moz, etc. Familiarity with CMS platforms like WordPress, Shopify, and Magento Strong analytical, reporting, and problem-solving skills Excellent communication and junior SEO team management abilities

Preferred Skills

Basic knowledge of HTML/CSS for SEO implementation Experience with Local SEO, eCommerce SEO, and International SEO Understanding of conversion rate optimization (CRO) and analytics tracking
Job Type: Full-time

Pay: ₹30,000.00 - ₹55,859.92 per month

Work Location: In person