Job Description

Increase website ranking on popular search engines Maximise the ROI through effective search engine marketing as an SEO specialist Optimise content, copy and marketing strategies to increase the website ranking Find and implement relevant keywords and insert them into the website as an on-page SEO specialist Increase digital brand awareness while growing the traffic on the website

Objectives of this role

Gain a comprehensive understanding of the strengths and weaknesses of the website, and flesh out SEO strategies to improve the same

Responsibilities

Devise and develop web optimisation plans for the company as an SEO specialist Perform regular keyword research for the SEO success of the company Manage SEO campaign costs, stay on the monthly budget as an SEO specialist Execute test runs, identify trends and gather relevant results while working on SEO strategies Coordinate with the website development team to ensure that the best SEO practices are executed throughout the website

Required skills and qualifications

Proven experience as an SEO specialist In-depth understanding of search engine algorithms Experience working with Google or Adobe Analytics as an SEO specialist Outstanding written and communication skills

Preferred skills and qualifications

Bachelor's degree in marketing, mass communication, media studies or another discipline Prior experience working with a content management system A diploma or certification in digital marketing or a related field Working knowledge of the latest tools and industry trends that are within the scope of the SEO specialist job profile Report to a senior SEO specialist, also known as an SEO manager regarding current processes and scope for improvement based on diligent analysis Leverage SEO tools, including Google Analytics to increase website ranking on search engines Help the company gain website traffic, increase sales/leads and improve overall engagement and footfalls through the web SEO specialist job role
Job Type: Full-time

Benefits:

Provident Fund
Schedule:

Day shift Morning shift
Supplemental Pay:

Commission pay Overtime pay Performance bonus Yearly bonus
Work Location: In person