Job Description

Mandatory Criteria (Can't be neglected during screening):- Proven experience in SEO, LLM, and ASO.- Strong knowledge of Google Analytics, Search Console, Ahrefs, SEMrush, Moz, and other SEO tools.- Solid understanding of content marketing strategies for both SEO and ASO.- Hands-on experience with app store algorithms, keyword optimization, and mobile user behavior.- Familiarity with HTML, CSS, JavaScript, and overall website optimization techniques. DescriptionAbout the Company:- Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers a standardized journey experience for travelers and increased earnings for our supply partners.- We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.- Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Additionally, secured a significant investment of $9 million from bp Compensation:-Overview: We are looking for an experienced SEO, AI SEO & ASO Executive to manage and improve our website's search engine rankings and optimize our mobile app presence in app stores. The ideal candidate will be responsible for on-page and off-page SEO, keyword research, technical SEO, and App Store Optimization (ASO) strategies to maximize visibility and downloads.What you will do:Search Engine Optimization (SEO):-- Develop and execute on-page and off-page SEO strategies.- Perform keyword research to identify growth opportunities.- Optimize website content, meta tags, headings, and URLs for higher rankings.- Improve site structure, mobile responsiveness, and page speed.- Conduct competitor analysis to identify strengths and gaps.- Build high-quality backlinks and manage link-building strategies.- Track and analyze website performance using Google Analytics, Search Console, and other SEO tools.- Work with developers to ensure technical SEO best practices are followed.- Create and implement a content strategy aligned with SEO goals.App Store Optimization (ASO):-- Optimize app titles, descriptions, keywords, screenshots, and videos for the Google Play Store & Apple App Store.- Conduct app keyword research and competitor analysis.- Work with designers and developers to improve app UI/UX for better engagement.- Monitor app store rankings and optimize listings for better visibility.- Track user reviews, ratings, and feedback to improve app store reputation.- Collaborate with marketing teams to implement ASO-driven paid campaigns.- Analyze ASO performance metrics and make data-driven improvements.What we are looking for:- Proven experience in SEO, LLM & ASO with a track record of success.- 4-6 years of relevant experience in SEO, LLM & ASO- Strong knowledge of Google Analytics, Search Console, Ahrefs, SEMrush, Moz, and other SEO tools.- Experience with app store algorithms, keyword optimization, and mobile user behavior.- Familiarity with HTML, CSS, JavaScript, and website optimization techniques.- Understanding of content marketing strategies for SEO and ASO.- Strong analytical and problem-solving skills.- Ability to stay updated with the latest SEO & ASO trends and algorithm changes.- Excellent communication and reporting skills.Salary: 10.00-13.00 (ref:updazz.com)

Skills Required