Job Description

- Proven experience in SEO, LLM and ASO.- Strong knowledge of Google Analytics, Search Console, Ahrefs, SEMrush, Moz, and other SEO tools.- Solid understanding of content marketing strategies for both SEO and ASO.- Looking candidates from Media and E-Commerce Industry- Hands-on experience with app store algorithms, keyword optimization, and mobile user behavior.- Familiarity with HTML, CSS, JavaScript , and overall website optimization techniques.Compensation:-Overview: We are looking for an experienced SEO, AI SEO & ASO Executive to manage and improve our website's search engine rankings and optimize our mobile app presence in app stores. The ideal candidate will be responsible for on-page and off-page SEO, keyword research, technical SEO, and App Store Optimization (ASO) strategies to maximize visibility and downloads..What you will do:-Search Engine Optimization (SEO):-- Develop and execute on-page and off-page SEO strategies.- Perform keyword research to identify growth opportunities.- Optimize website content, meta tags, headings, and URLs for higher rankings.- Improve site structure, mobile responsiveness, and page speed.- Conduct competitor analysis to identify strengths and gaps.- Build high-quality backlinks and manage link-building strategies.- Track and analyze website performance using Google Analytics, Search Console, and other SEO tools.- Work with developers to ensure technical SEO best practices are followed.- Create and implement a content strategy aligned with SEO goals.App Store Optimization (ASO):-- Optimize app titles, descriptions, keywords, screenshots, and videos for Google Play Store & Apple App Store.- Conduct app keyword research and competitor analysis.- Work with designers and developers to improve app UI/UX for better engagement.- Monitor app store rankings and optimize listings for better visibility.- Track user reviews, ratings, and feedback to improve app store reputation.- Collaborate with marketing teams to implement ASO-driven paid campaigns.- Analyze ASO performance metrics and make data-driven improvements.What we are looking for:-- Proven experience in SEO, LLM & ASO with a track record of success.- 4-6 years of relevant experience in SEO, LLM & ASO- Strong knowledge of Google Analytics, Search Console, Ahrefs, SEMrush, Moz, and other SEO tools.- Experience with app store algorithms, keyword optimization, and mobile user behavior.- Familiarity with HTML, CSS, JavaScript, and website optimization techniques.- Understanding of content marketing strategies for SEO and ASO.- Strong analytical and problem-solving skills.- Ability to stay updated with the latest SEO & ASO trends and algorithm changes.- Excellent communication and reporting skills. (ref:updazz.com)

Skills Required