Job Description

Head of D2C Growth & Customer Experience - Seaberry Foods

About Seaberry Foods:- Seaberry Foods is a fast-growing seafood company with a strong international footprint across India, the UK, Europe, the Middle East, and Ireland. With an annual revenue base of over

$33.5 million

and operations that serve both B2B and B2C customers, we are now accelerating our

Direct-to-Consumer (D2C) initiatives

to make high-quality seafood accessible to households worldwide.

Role Overview We are seeking a visionary and entrepreneurial leader to join us as

Head of D2C Growth & Customer Experience

. This senior leadership position is designed for an ambitious professional with the ability to combine strategic thinking, executional excellence, and customer-first innovation. The role demands strong leadership skills, self-motivation, and the agility to pivot marketing strategies quickly to ensure

sustained customer acquisition and retention

.

This is not just about managing an online store. It is about

building Seaberry's consumer brand, scaling new revenue channels, and delivering best-in-class customer experiences

across digital platforms.

Key Responsibilities Strategic Leadership Develop and execute the overall D2C strategy aligned with Seaberry Foods' long-term business vision. Build a robust D2C roadmap to capture new customer segments and markets, ensuring measurable growth in revenue and profitability. Lead cross-functional collaboration between marketing, operations, technology, and customer support teams to ensure seamless execution. Customer Acquisition & Retention Design and implement

multi-channel digital campaigns

to attract, convert, and retain customers. Develop loyalty and rewards programs to enhance customer lifetime value. Use data-driven insights, market research, and customer feedback to adapt offerings and ensure customer satisfaction. Marketing Agility Quickly adjust marketing and communication strategies based on real-time data and consumer behavior. Drive innovation through influencer partnerships, community engagement, and performance marketing. Run

A/B testing, analytics reviews, and ROI optimization

to maximize marketing effectiveness. Operational Excellence Ensure smooth integration of supply chain, logistics, and fulfillment to deliver consistent customer experiences. Oversee adoption of technology tools such as CRM, e-commerce platforms, and analytics dashboards. Establish

SOPs

and performance standards across customer touchpoints. Leadership & Team Building Build, lead, and inspire a high-performing D2C team. Create a culture of innovation, accountability, and continuous improvement. Mentor young professionals and nurture the next generation of D2C talent. Candidate Profile

Experience

: 8-12 years in e-commerce, consumer brands, or D2C leadership roles.

Proven Track Record

: Demonstrated success in scaling customer acquisition and retention programs.

Skills

: Strong leadership, analytical mindset, problem-solving ability, and communication skills.

Marketing Expertise

: Hands-on experience with SEO, SEM, social media, performance marketing, and analytics.

Mindset

: Entrepreneurial, self-driven, agile, and customer-obsessed.
Why Join Us? At Seaberry Foods, you will not just be managing a business vertical--you will be

building a consumer brand from the ground up

. This role offers the unique opportunity to shape the D2C journey of a fast-scaling global seafood company. You will enjoy a high level of autonomy, the chance to experiment with new ideas, and the ability to make a tangible impact on both business growth and customer satisfaction

Job Types: Full-time, Permanent

Pay: From ?50,000.00 per month

Benefits:

Cell phone reimbursement Internet reimbursement
Education:

Bachelor's (Preferred)
Experience:

Field sales: 5 years (Required)
Language:

English (Preferred)
Location:

Alleppey, Kerala (Preferred)
Willingness to travel:

100% (Required)
Work Location: In person