Job Description

Description
Position at WebMD
About the Company:
Headquartered in El Segundo, Calif., Internet Brands is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek.
WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD, Medscape, CME Circle, Medpulse, eMedicine, MedicineNet, theheart.org, and RxList are among the trademarks of WebMD Health Corp. or its subsidiaries.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
For company details visit our website: www.webmd.com /
Education : Bachelor's degree in a related field, or equivalent years of relevant experience
Experience : 2+ years with Digital marketing (email, programmatic, media channels), Digital campaign management, Marketing Operations, Ad operations
Work time: 12PM to 9PM
Overview:
The Associate Program Marketing Manager plays a key role on the Global Medscape program marketing team, responsible for developing, optimizing and delivering marketing campaigns and digital marketing assets that support direct-to-physician promotional programs (e.g. microsites, content destinations)
Main duties and responsibilities:
Work autonomously to setup, launch and deliver campaigns accurately and efficiently
Collaborate with Account Managers, Project Managers, Business Intelligence, Newsletter and technical teams to execute marketing tasks during the campaign setup.
Learn and execute optimization techniques to live campaigns to ensure traffic goals and client KPIs are met
Analyze campaign metrics/ data to closely monitor and adjust campaign ensuring smooth performance and delivery
Follow Global documentation and guidelines provided to ensure best practices are followed
Track portfolio of multiple campaigns and their optimizations daily
Identify performance/ delivery issues and troubleshoot with internal teams to find a solution effectively and/or flag to Senior Manager for escalation
Collaborate closely with Sales and Client facing teams to provide performance updates, insights and upsell opportunities.
Skills, qualifications and experience required:
Previous working experience in Digital Advertising/ Digital Marketing, Digital Ad Ops Campaign Management
Experience working on projects timelines e.g. Workfront/ MS Project
Proven ability to efficiently handle high volumes of standardized marketing tasks on a daily basis in a fast- paced evolving environment
Excellent written and verbal communication skills
Strong MS Excel, Access and Analytical skills
Great attention to detail, highly organized and results- driven
Proficient in Salesforce, Google Ad Manager, and Tableau is preferred
Experience in Pharmaceutical Marketing is a plus

Skills Required