Job Description

Job Title:

Senior Program Manager - Channel Expansion & Sales Planning (Dealer Network)

Grade:

G4

Company:

FarmRobo Technologies Private Limited (Robotics)

Location:

Hyderabad (travel across India as needed)

Reporting to

: Founder & CEO

Experience:

5-7 years

Education:

MBA preferred (Top-15 preferred, not mandatory)

CTC:

INR 16-18 LPA (can grow as the company grows)

Role Type:

Full-time | Execution-first | Sales + PMO hybrid

Role Summary

:

FarmRobo is a robotics company scaling real-world robotic systems. We are hiring a Senior Program Manager to run the execution engine for our dealer network expansion and to build the sales planning cadence that will eventually cover both dealer-led and direct/individual sales. This is not a strategy role. This is cadence, follow-through, and closure: pipeline discipline, dealer activation, first revenue, and reporting systems leaders can trust. Prior product sales exposure is mandatory (field sales / channel sales / sales operations in a product business). (Internal program label: CO/MCO network.)

What success looks like

:

0-90 days:

Dealers activated and first revenue delivered; clean pipeline tracker; weekly cadence adopted

3-12 months:

Sales planning system in place (forecasting, pipeline coverage, conversion tracking) across dealer + direct sales

Key Responsibilities:

Dealer Network Expansion (Primary):

Own the dealer pipeline end-to-end: qualification, evaluation, onboarding, activation and performance tracking.

Maintain a single source of truth:

dealer pipeline tracker, stages, aging, readiness checklist, activation SLAs. Drive cross-functional closure (Sales, Service, Finance, Ops): training, demo readiness, pricing/offer docs, service handoff, collections hygiene.

Run the weekly operating rhythm (WBR):

stage hygiene, blockers, owners, due dates, escalations and closure.

Execution PMO (Cadence + Closure):

chase actions, unblock dependencies, and escalate early with crisp context and a recommended next step.

Sales Planning (Build the System):

forecasting hygiene, funnel math, pipeline coverage reporting; identify leakage and drive execution fixes (not decks).

Create short, decision-ready weekly notes:

what moved, what's stuck, what needs leadership call, and next week's plan.

90-day Scorecard (Non-negotiable)

# Dealers activated First revenue via activated dealers Pipeline hygiene: stage aging visibility, weekly cadence discipline, and closure rate on actions

Candidate Profile (Must Have)

Mandatory sales exposure:

5-7 years in B2B product sales / channel sales / sales operations with direct ownership of pipeline cadence and closures.

Preferred domains:

Farm Equipment/Machinery, Automotive, 2, 4-Wheelers

, or other product-led sales environments with dealers/distributors. Exposure to dealer/distributor network development or sales operations supporting a field sales org.

Strong execution discipline:

trackers, WBR cadence, follow-through, stakeholder management, and escalation with clarity.

Comfort with numbers:

funnel math, forecasting basics, Excel/Google Sheets dashboards. Willingness to be based in Hyderabad with travel across India as needed.

Not a fit if...

Your experience is only internal PMO/consulting with no product sales exposure. You dislike follow-ups, owner-chasing, or operating in cadence-heavy environments.

Strong Plus

Hands-on dealer onboarding/activation experience (from interview/onboarding to first order/revenue). Experience in hardware-led businesses: robotics, automation, industrial equipment, Agri machinery. MBA (Top-15 preferred) or equivalent high-performance background with relevant experience.
Job Types: Full-time, Permanent

Pay: Up to ?900,000.00 per year

Benefits:

Food provided Health insurance Provident Fund
Application Question(s):

Do you have 5-9 years of field sales experience in farm equipment, tractors and implements, agri machinery, irrigation, or rural B2B2C markets? Do you hold an MBA (Top-15 preferred) or have an equivalent high-performance background with relevant experience? Are you uncomfortable with frequent follow-ups, owner-chasing, or operating in cadence-driven environments?
Work Location: In person