Job Description

What You'll Do:

Avalara is looking for a Senior Product Marketing Manager to lead our connectors' launches and craft messaging for comarketing. You will need to think and act strategically, from creating a marketing strategy and product/solution positioning, to execution on messaging and measurement. In this role, you will work closely with product management, sales, partner and marketing teams to create go-to-market content and strategies that move the needle. You will develop and maintain detailed knowledge of these products, working cross-functionally to develop a comprehensive go-to-market plan and communicate details about our unique value in the tax compliance market.


What Your Responsibilities Will Be:
Collaborate with Product Management to distill key functionality and benefits for upcoming features and services into product marketing messages. Engage with Revenue Marketing and Partner teams to identify and integrate joint messaging and content into lead generation, customer engagement, and product adoption-focused marketing campaigns. You'll craft and develop compelling audience-specific messages and presentations, customer success stories, and videos. You'll develop and execute breakthrough product marketing activities that effectively reach target audiences. Work with sales to ready our general and specialized sales teams on our value propositions and messaging. You'll deliver presentations to internal and external audiences (analysts, customers, conference sessions, and third-party, public events) on Avalara's compliance platform Collaborate with other product marketers to develop cross-portfolio messaging and content.

What You'll Need to be Successful:
5+ years of relevant work experience in fields such as technical marketing, technical pre-sales, consulting, training, or product marketing/management 5+ years demonstrated track record in crafting positioning and marketing content A Bachelor's degree in marketing, business, technology, or a relevant field of studies such as computer science Excellent written and oral communications skills with an innate attention to detail Demonstrated ability in launching and growing innovative technology products

Preferred Qualifications

MBA preferred Prior experience in financial technologies or tax compliance Experience in a high-growth business-to-business technology company Experience working in a fast-paced and highly cross-functional organization

#LI-Onsite


Avalara is an AI-first Company:

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.You'll bring experience using AI and AI-related technologies, ready to thrive here. You'll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. You'll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

How We'll Take Care of You:

Total Rewards


In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.



Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.


What You Need To Know About Avalara:

We're defining the relationship between tax and tech.

We've already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we're not slowing down until we've achieved our mission - to be part of every transaction in the world.

We're bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we've designed, that empowers our people to win. We've been different from day one. Join us, and your career will be too.

We're An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company -- we don't want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.