Job Description

Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone--from emerging artists to global brands--everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
Senior Product Marketing Manager - Adobe Express, India
Role Type: Individual Contributor
Reports To: Head of Product Marketing, India
The Opportunity
We are seeking a Senior Product Marketing Manager to lead product positioning, drive customer insights, and implement pivotal initiatives for Adobe Express in India. This role is ideal for a self-starter who thrives in a fast-paced environment and is passionate about crafting product narratives and driving adoption through data-driven marketing strategies. You will operate independently, collaborating cross-functionally to define and implement go-to-market strategies that resonate with India's diverse customer segments, especially SMBs and creators.
What You'll Do

• Define Product Positioning & Messaging

Craft compelling product narratives tailored to India's key customer segments, with a focus on SMBs and creators.

• Customer Insights & Analytics

Identify high-impact product opportunities by conducting customer research and analyzing behavioral data across in-app usage, PLG funnels, paid media, SEO, and other digital touchpoints.

• Pivotal Initiative Execution

Drive execution of strategic programs, including content marketing, pricing strategies, and partnership-led campaigns to accelerate product adoption and engagement.

• Cross-functional Collaboration

Partner with product, growth, and marketing teams to ensure alignment on India-specific initiatives and feedback loops from customer insights.

• Marketing Activation Support

Contribute to the development of integrated marketing plans across owned, earned, and paid channels in collaboration with global and regional teams.

• Thought Leadership & Advocacy

Represent Adobe Express in customer conversations, industry forums, and internal partner discussions to advocate for India-specific needs and opportunities.
What You'll Need to Succeed

• 8-12 years of experience in product marketing, growth marketing, or strategy roles in consumer or B2B tech companies.

• Proven ability to define product positioning and messaging that drives engagement and adoption.

• Strong analytical skills with experience in customer research, funnel analysis, and digital performance metrics.

• Experience implementing pivotal initiatives independently, with a bias for action and problem-solving.

• Excellent storytelling and communication skills, with the ability to translate complex concepts into simple, impactful narratives.

• Familiarity with India's tech and creator ecosystem, and an understanding of how communities adopt and influence technology.

• Ability to work cross-functionally and influence without authority in a matrixed organization.

Why This Role Matters
This is a high-impact role where you'll shape how Adobe Express is perceived and adopted in India. You'll be at the forefront of driving product-market fit, influencing product strategy, and implementing initiatives that make a real difference for our users.
Adobe is proud to be an employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email or call (408) 536-3015.

Skills Required