Job Description

Name:
Marketing - EM
Job Grade:
G9B
Job Title:
PM/Sr.PM
Function:
Marketing
Location:
SUN House , Mumbai
Manager Name
Job Summary
This role will be responsible for Ophthalmology & few Gastroenterology brand portfolio & country guardianship of assigned countries
Areas Of Responsibility

• Develop annual Brand plans/Therapy plans comprising innovative strategies in-clinic/digital/pharmacy/patient level to drive top-line achievement, and ensure sustainable growth and profitable business of assigned therapies in alignment with the global strategy.
• Converting strategies into creative and effective promotional mix/ tactics to attain Therapy/brand leadership, customer loyalty, and team motivation.
• Analyzing and allocating resources amongst therapies and brands commensurate with product life-cycle and market opportunity.
• Continuously evaluating the effectiveness of strategies and promotional plans as per the market trends and dynamics as well as the financial status and modifying/ customizing them to achieve the objective.
• Effectively communicating with the sales team using various media and briefing/ guiding them to improve in-clinic performance and excel in the execution of strategies.
• Extensively analyzing market scenario (IQVIA), internal sales, prescription data, and competitors' information to monitor assigned therapies and brands' health and build necessary market insights.
• Doing fieldwork to build and maintain relationships with the country's KOLs and KBLs related to assigned therapies as well as to collect market insights from multiple stakeholders
• Identifying new products in segments of interest and ensuring successful new launches and portfolio management
• Market Research to identify the therapeutic gaps at the level of HCPs/Patients/ Therapies/other stakeholders

Travel Estimate
Up to 30 % will be travel time
Job Scope
Internal Interactions (within the organization)
Across Functions & Hierarchy
External Interactions (outside the organization)
Customers , Vendors , Agencies , Societies
Job Requirements
Educational Qualification
B.Pharm, MBA (Marketing)
Specific Certification
Nil
Skills
Marketing & Selling Skills , Team management skills
Experience
4-6 years
Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).