Join our rapidly growing AI startup as a Senior Product & Brand Designer and be the creative force behind our entire design ecosystem. This role is designed for exceptional design professionals who can seamlessly blend product design excellence with brand storytelling and technical execution. You'll own the complete design experience from first brand touchpoint to in-product interactions.
Plotline is backed by Elevation Capital and supports customers like Dream11, Upstox, Zepto etc.
Why This Role Matters:
Shape the visual identity and user experience of a fast growing AI platform
Work directly with founders to define design strategy across all customer touchpoints
Build design systems and processes that will scale with our high-growth trajectory
We're seeking a rare combination of strategic design thinking, hands-on execution skills, and entrepreneurial drive to elevate our design craft across every customer interaction.
About This Role
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Key Challenges You'll Solve:
Design Velocity
- Shipping high-quality design work independently without external dependencies
Marketing Design Bottlenecks
- Enabling rapid creation of sales collateral, video content, and campaign assets
Brand-Product Disconnect
- Creating cohesive design language from marketing websites to product interfaces
Customer Experience Gaps
- Identifying and solving usability issues that impact customer success and retention
This is an opportunity to have outsized design impact across multiple disciplines while building expertise in AI product design at a scaling startup.
Outcomes Expected
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Q1 Objectives:
Lead complete redesign of customer-facing website, marketing and sales collaterals, sharpen the positioning.
Year 1 Objectives:
Establish design systems and processes that enable faster design iteration. improve user experience and brand positioning
Responsibilities
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Brand & Marketing Design
Visual Identity Ownership
- Evolve and maintain brand guidelines, ensuring consistent application across all touchpoints
Website Development
- Design and build marketing websites, landing pages, and campaign sites using Framer/Webflow with zero external dependencies
Sales Enablement
- Create compelling pitch decks, case studies, demo environments, and sales collateral that support $60K+ ACV deals
Content Creation
- Produce video content, social media assets, blog graphics, and event materials using Adobe Creative Suite
Product Design & UX
User Experience Strategy
- Conduct user research and usability analysis to identify friction points and optimization opportunities
Interface Design
- Design intuitive, accessible interfaces that make complex AI functionality approachable for technical and non-technical users
Design Systems
- Build and maintain scalable design systems that enable consistent, efficient product development
Prototyping & Testing
- Create interactive prototypes and conduct user testing to validate design decisions
Customer Communication Design
Onboarding Experience
- Design seamless customer onboarding flows that reduce time-to-value and improve activation rates
- Design training materials, help documentation, and success resources that enable customer growth
Requirements
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Professional Experience
4-6 years of design experience
with demonstrated expertise across brand, web, and product design
Proven track record
designing for B2B SaaS or AI/ML products with complex user workflows
Portfolio demonstrating
end-to-end ownership of design projects from strategy to execution
Technical Proficiency
Web Development Tools
- Expert-level proficiency in Framer, Webflow, or similar no-code platforms. Ability to design, build, ship and maintain on your own with 0 external support.
Design Software
- Advanced skills in Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro)
Prototyping
- Experience with interactive prototyping tools and basic understanding of HTML/CSS
Core Competencies
Design Leadership
Strategic Vision
- Ability to align design decisions with business objectives and user needs
Systems Thinking
- Creates scalable design frameworks that grow with the product and organization
Quality Standards
- Maintains exceptionally high design craft while moving quickly in startup environment
Technical Execution
Self-Sufficiency
- Ships complete projects independently without requiring developer or external agency support
Tool Mastery
- Leverages best-in-class design and development tools to maximize output and quality
Cross-Platform Thinking
- Ensures design consistency across web, mobile, and desktop experiences
User-Centric Approach
Research Integration
- Incorporates user insights and data into design decisions
Usability Focus
- Identifies and solves complex UX problems that impact customer success
Accessibility Awareness
- Designs inclusive experiences that work for diverse user populations
Communication & Collaboration
Stakeholder Management
- Presents design rationale effectively to founders, sales team, and customers
Cross-Functional Partnership
- Works seamlessly with product, engineering, and marketing teams
Customer Empathy
- Understands enterprise customer needs and translates them into design solutions
Startup Agility
Rapid Iteration
- Balances design perfection with speed of execution and learning
Resource Optimization
- Achieves maximum impact with lean resources and creative constraints
Growth Mindset
- Continuously evolves design approach based on business needs and user feedback
Ready to shape the future of AI product design?
If you're passionate about creating exceptional user experiences that drive business impact in a fast-growing AI company, we'd love to see your portfolio and discuss how you can help us scale our design excellence.
This role offers the unique opportunity to combine your design expertise with business impact while building the design foundation for a company positioned to lead in the AI revolution.
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