Job Description

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About Data Axle:
Data Axle Inc. has been an industry leader in data, marketing solutions, sales, and research for over 50 years in the USA. Data Axle now has an established strategic global center of excellence in Pune. This center delivers mission critical data services to its global customers powered by its proprietary cloud-based technology platform and by leveraging proprietary business and consumer databases.
Data Axle India is recognized as a Great Place to Work! This prestigious designation is a testament to our collective efforts in fostering an exceptional workplace culture and creating an environment where every team member can thrive.
General Summary:
The Senior Product Analyst will be responsible for using data and analysis to support and improve the productivity of our marketing efforts for the LMS division (Local Marketing Solutions) division, supporting SMB (Small to Medium Business) clients, with the end goal of increasing the volume, quality, productivity and ROI of the leads we generate for our sales department.
Roles & Responsibilities:

• The Senior Product Analyst will own reporting & analysis for the Marketing division. Use Redshift, Tableau, Google Analytics, Excel and Salesforce to build informative and interactive dashboards to provide this reporting.
• Pivot between different data tools and data sets to construct a comprehensive story of performance and customer journey. This is included, but not limited to, web and mobile analytics, marketing performance & attribution, sales and retentions propensity models, sales leads & opportunities, and product exhaust data.
• Continually track, analyze, and improve KPI's related to multi-channel digital marketing programs including optimizing spend, response rates, ROI, ROAS, LTV, attribution and detailed analysis of all program elements. Comfortable with constructing multi-touch attribution model and building data connectors to result in usable data.
• Partner and interface with a variety of stakeholders to make sure analysis provided is useful and driving actionable change. Work to push the analysis forward by investigating data anomalies and highlight trends in a proactive manner.
• Drive innovation by collaborating with the marketing team to recommend and execute tests on marketing campaigns and site promotional pages as they relate to creative and ad copy to increase conversion and ROI.
• Become the subject matter expert on all business intelligence related to sales, marketing and lead routing for the LMS division.

Requirements:
Qualifications * Bachelor's degree in Computer Science, Math, Economics, Statistics or a related field.

• 7+ years' experience in business intelligence and analytics, with specific experience building and analyzing data using Amazon Redshift, SQL, and Tableau. Experience with Google Analytics, Salesforce and Heap is nice to have along with any other programming languages.
• Deep understanding of marketing KPI's (CPL, VMD, LTV, etc.) across a variety of channels (SEO, Paid Search, Display/Programmatic, Retargeting, Video, Social) and ability to set strategy for data collection and analysis.
• Experience acting as a thought leader around the organization.
• High sense of urgency and ability to work well and navigate in a matrixed environment with a growth hacking mentality.
• Creativity - Can formulate ways to access data and glean insights to solve business problems - will continue to hunt until an answer is found and is always eager to learn new technologies.
• Critical Mind - Can identify issues and turn them into opportunities. Can work well across multiple groups to achieve business outcomes based on insights found.
• Communication - Can explain complex concepts in simple terms to a variety of internal audiences.

This position description is intended to describe the duties most frequently performed by an individual in this position. It is not intended to be a complete list of assigned duties but to describe a position level.
Disclaimer:
Data Axle India follows a merit-based employee recruitment practice with extensive screening steps. Data Axle India does not charge/accept any amount or security deposit from job seekers during the recruitment process.
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