Job Description

Major R e s ponsib i li t i e s

• Create a strong and loyal community of local opinion leaders around metiers in India - cultivating and developing influential relationships.
• Enhance, strengthen, and leverage local connections with print and online media to pitch story ideas (interviews with Hermes spokespeople and creative talents, product photo shoots, editorials etc).
• Evolve and expand media database to niche platforms in specific categories like art, culture, design, beauty with a focus on digital
• Organize local events and product discoveries to ensure qualitative and quantitative coverage in the press and on social media.
• Press inventory purchases twice a year in line with metiers strategy and local market trends.
• Measure performance of each activity and event. Work closely with the Communications Director to determine KPIs for PR initiatives
• Liaise with the International Press Team for interviews, editorial content and press releases
• Liaise with external and internal partners to create documentation for all Communications related expenses

P r ess Management:

• S uper v i s e th e a genc y i n c har g e o f Pr e s s t r a c k i n g o f al l re le v ant media daily
• In charge of ordering and distributing press editions, p r e s s k i t s and other relevant PR material
• An sw er s loc a l pr es s req u es t s as we ll a s pres s q u e r ies f rom HQ.
• Track industry news and competition and share monthly updates with Communications Director.

Pr e s s Sh o w ro o m M a n a ge me nt:

• Responsible for or g a n i z ing a nd m a i nta i ning p re ss stock
• Monitor and co-ordinate so urc i n g requests for editorial shoots with key titles.
• Maintain a tracking system of all sourcing requests (with Communications Co-ordinator)
• Responsible for conducting rout i ne p r ess s t ock i nvent ory

Requirements & Qualifications:

• 6+ years experience in luxury or lifestyle PR
• Strong media and influencer relationships in India
• Understanding of the specificities of the Indian luxury landscape and Indian beauty and perfume market to ensure Hermes reaches top positions in local rankings.
• Passionate about story telling
• Good organizational and time management skills
• Attention to detail
• Critical thinker and analytical problem solver

Skills Required