Job Description

Experience : 3-6 years

Roles and Responsibilities :

We are looking for a results-driven and detail-oriented PPC Executive to manage paid advertising campaigns for various clients, including freelance projects sourced through platforms like Upwork. The ideal candidate should have hands-on experience with Google Ads, Meta Ads (Facebook/Instagram), and other paid media platforms. You will be responsible for end-to-end campaign strategy, execution, performance monitoring, and optimization to ensure ROI and client satisfaction.

Plan, create, and manage

PPC campaigns

across

Google Ads

,

Meta Ads (Facebook/Instagram)

, and other platforms like LinkedIn Ads, Bing Ads, or Amazon Ads. Analyze client requirements and business goals to develop

custom ad strategies

. Conduct detailed

keyword research

, competitor analysis, and audience targeting. Write compelling ad copy and optimize creatives in collaboration with content/design teams. Monitor campaign performance, track KPIs, and provide

weekly/monthly performance reports

to clients.

Optimize campaigns

to meet or exceed KPIs (CTR, CPC, CPA, ROAS, etc.).
Requirements

3-6 years of proven experience in managing

PPC campaigns

. Strong knowledge of

Google Ads

,

Meta Ads

,

Google Analytics

, and

Google Tag Manager

. Experience working on

Upwork or other freelancing platforms

is a strong plus. Proficient in

Excel/Google Sheets

for reporting and data analysis. Understanding of

SEO basics

and how paid and organic efforts align. Excellent communication skills (written and verbal). Ability to handle multiple client accounts and prioritize tasks.
Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

Paid sick time
Work Location: In person