Job Description

A

PPC Manager (Pay-Per-Click Manager)

is a digital marketing professional responsible for planning, managing, and optimizing paid advertising campaigns across platforms like

Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Instagram, and other PPC networks

.

Here's a breakdown of what a

PPC Manager

does:

Key Responsibilities

Campaign Strategy

- Researching target audience, competition, and keywords to design effective PPC strategies.

Keyword Research

- Identifying high-performing and cost-effective keywords.

Ad Creation

- Writing compelling ad copies, designing creatives, and setting up campaigns.

Bid Management

- Optimizing bids and budgets to maximize ROI.

Performance Tracking

- Monitoring KPIs like CTR, CPC, Quality Score, Conversions, and ROAS.

A/B Testing

- Running experiments on ad copies, creatives, and landing pages.

Analytics & Reporting

- Preparing performance reports using tools like Google Analytics, Data Studio, etc.

Budget Management

- Allocating and controlling ad spend efficiently.

Competitor Analysis

- Tracking competitors' ad strategies and adapting accordingly.

Skills Required

Strong knowledge of

Google Ads, Meta Ads Manager, LinkedIn Ads, Bing Ads

. Proficiency in

Google Analytics, Tag Manager, Data Studio, SEMrush, Ahrefs, or similar tools

. Expertise in

keyword research & audience targeting

. Analytical and data-driven mindset. Ability to create

ROI-focused strategies

. Creative thinking for ad copy and visuals.

KPIs for a PPC Manager

Click-through rate (CTR) Cost per click (CPC) Conversion rate (CVR) Return on ad spend (ROAS) Cost per acquisition (CPA) Quality score of ads Impressions & reach
Job Types: Full-time, Permanent

Pay: ₹8,000.00 - ₹25,000.00 per month

Benefits:

Cell phone reimbursement Internet reimbursement
Work Location: In person