Inovetic Technologies is hiring a highly skilled and results-driven
Senior PPC Executive
to manage specially
E-commerce
and optimize paid marketing campaigns across various digital platforms Google and Facebook. The ideal candidate will have hands-on experience with
Google Ads
, Bing Ads,
Facebook Ads
, Google Analytics, and SEM tools. You will be responsible for planning, executing, and analyzing paid marketing campaigns to drive measurable business growth.
Key Responsibilities:
Plan, execute, and optimize paid search and display campaigns across Google Ads, Bing Ads, and other platforms.
Manage AdWords and AdSense accounts with strong focus on ROI, conversions, and budget efficiency.
Set up conversion tracking using Google Tag Manager (GTM), Google Analytics, and related tools.
Conduct keyword research, A/B testing, competitor analysis, and campaign audits using SEMrush and other analytics tools.
Analyze campaign performance, create performance reports, and make strategic recommendations for improvement.
Collaborate with design and content teams to optimize ad creatives and landing pages.
Stay updated with the latest trends and changes in paid marketing, bidding strategies, and platform algorithms.
Requirements:
Comfortable with client calls in USA & UK time zone
.
Bachelor's degree in Marketing, Digital Media, or a related field.
Minimum 4 years of proven experience in PPC campaign management.
Strong knowledge and hands-on experience with:
Google Ads (Search, Display, Shopping)
AdSense
Bing Ads
Facebook Ads
SEMrush
Google Analytics (GA4 preferred)
Google Tag Manager (GTM)
Strong analytical thinking and decision-making skills.
Proficient in MS Office (Excel, Word, PowerPoint).
Excellent understanding of paid marketing, conversions, and online customer acquisition.
Ability to interpret data and generate actionable insights.
Google Ads Certification and other relevant certifications (preferred).
Walk in Interview:
PPC Campaigns: 4 years (Required)
Google Ads: 2 years (Required)
Facebook Advertising: 2 years (Required)
Google Analytics: 2 years (Required)
Google Tag Manager: 2 years (Required)
Bing Ads: 1 year (Preferred)
Language:
English (Required)
Work Location: In person
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