Product Development is responsible for the technical aspects of building a product. It involves creating and bringing new products to the market. It involves all activities and stages required to transform an idea or concept into a tangible and marketable product. Product development encompasses research and development, prototyping, testing, coding, designing and iterating on the product's features and functionalities.
Individual work ranges from setting objectives and delivering on own work responsibilities to being a leading expert within a given field and influencing long term tactical decisions of the organization.
Progression within this stream reflects increasing depth of professional knowledge, project management capability, and the ability to influence others.
A colleague at this level contributes to wider decision making including the development of practices, processes and procedures. They have knowledge and understanding of the business, their own functional area and interdependencies with other functions.
They work independently within a broad framework, with a clear level of authority and solves complex challenges based on accurate identification of underlying factors/causes. They have awareness of the potential impact a proposed solution might have outside their own immediate area, and will work cross functional to mitigate as needed.
Leaders at this level develop departmental plans based on the functional strategy and execute through a team of professionals. They develop team members by coaching and mentoring to drive performance and build talent pipelines.
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