Job Description

About Us:

KL ADS INDIA PVT LTD is a dynamic and rapidly growing digital marketing agency. We specialize in driving scalable revenue for our e-commerce clients through data-driven strategies across all major advertising platforms. We believe in a results-oriented, collaborative, and innovative work culture.

The Role:

We are seeking a highly analytical and strategic Senior Performance Marketing Manager to own and elevate our clients' paid media presence. You will be the go-to expert for planning, executing, and optimizing campaigns across Google, YouTube, and Meta, with a core focus on driving measurable ROI and growth for e-commerce businesses.

Key Responsibilities:

Strategy & Management:

Develop, implement, and manage end-to-end performance marketing campaigns across Google Ads (Search, Shopping, Display, Video), Meta Ads, and other relevant platforms.

E-commerce Focus:

Deeply understand and optimize the full-funnel customer journey for e-commerce, from prospecting to retargeting, with a focus on ROAS (Return on Ad Spend), LTV (Lifetime Value), and CPA (Cost Per Acquisition).

Platform Expertise:

Google & YouTube:

Mastery of Smart Shopping/Performance Max campaigns, Search campaigns with a focus on non-brand/brand segmentation, and YouTube for both awareness and conversion objectives.

Meta:

Expertise in crafting sophisticated audience strategies (Lookalikes, Custom Audiences), dynamic product ads (DPA), and conversion-focused campaign structures.

Data & Analytics:

Perform daily, weekly, and monthly analysis of campaign performance. Use Google Analytics, Google Tag Manager, and platform-native data to derive insights, build reports, and make data-backed recommendations.

Budget Management:

Take full ownership of significant monthly ad budgets, ensuring efficient allocation and spend to maximize client KPIs.

Testing & Innovation:

Continuously A/B test ad copy, creatives, landing pages, and audience targeting to improve performance and stay ahead of platform updates.

Client Collaboration:

Work directly with clients or account managers to understand business goals, present performance reports, and provide strategic roadmaps.

Qualifications & Skills:

4+ years of hands-on experience managing Google Ads and Meta Ads with a proven track record in an e-commerce environment. In-depth, platform-level expertise in

Google Ads

(Certifications preferred) and

Meta Blueprint

(Certification a plus). Must-have experience with

Google Shopping / Performance Max

campaigns and

Meta Dynamic Ads

. Proficiency with Google Analytics 4 and Google Tag Manager is essential. Strong analytical skills with the ability to work with large datasets in Excel/Google Sheets. Excellent communication and presentation skills. Self-starter who can work independently in a remote setting, managing multiple client accounts simultaneously.

What We Offer:

A fully remote, flexible work environment. Competitive salary and performance-based bonuses.
Job Type: Permanent

Pay: From ?15,000.00 per month

Benefits:

Health insurance Work from home
Work Location: Remote