Job Description

Job Brief:

As a Senior Performance Marketing Executive, you will be responsible for strategizing, executing, optimizing, and scaling paid marketing campaigns across multiple platforms. You'll collaborate closely with the strategy, design, and content teams to ensure campaigns align with brand goals and deliver strong ROI. This role is ideal for someone who's data-driven, performance-oriented, and experienced in managing e-commerce and digital-first brand campaigns at scale.

Key Responsibilities:

Campaign Strategy & Execution

Plan, launch, and optimize paid campaigns across

Meta (Facebook, Instagram)

,

Google (Search, Display, YouTube)

, and other relevant platforms. Define audience segments, campaign objectives, and performance KPIs for each brand. Manage budgets, pacing, and bid strategies to achieve maximum ROAS and efficiency. Conduct A/B testing for creatives, ad copies, and landing pages to improve conversion rates.

Performance Tracking & Analytics

Monitor daily, weekly, and monthly campaign performance across platforms. Analyze ad metrics such as CTR, CPM, CPC, ROAS, CPA, etc., and provide actionable insights. Prepare and present performance reports, highlighting key trends, learnings, and optimization recommendations. Collaborate with clients and internal teams on performance reviews and growth plans.

E-commerce & Funnel Optimization

Work with the e-commerce team to optimize landing pages, product feeds, and checkout flows (mainly Shopify). Track conversion funnels -- from ad click to purchase -- and identify drop-off points. Coordinate with developers and content teams to implement tracking codes, pixels, and analytics integrations.

Creative Collaboration & Team Mentorship

Brief and collaborate with designers, content writers, and video editors to develop high-performing creatives. Ensure brand consistency and creative effectiveness across all paid campaigns. Mentor junior performance marketing executives; review their campaign setups, reports, and learnings.

Market Research & Innovation

Stay updated on platform updates, algorithm changes, and emerging ad trends. Explore new performance channels, tools, and automation techniques. Conduct competitor analysis and share insights to strengthen brand positioning.

Required Skills:

Minimum

5 years of hands-on experience

managing paid campaigns across Meta, Google, and YouTube. Proven experience in

e-commerce campaign management

and achieving strong ROAS. Strong understanding of

digital funnels

, audience segmentation, and attribution models. Expertise in

Meta Ads Manager

,

Google Ads

,

Google Analytics (GA4)

, and

Google Tag Manager

. Analytical mindset with proficiency in

Excel/Google Sheets

and

presentation tools (Slides, PowerPoint)

. Excellent communication, reporting, and client-handling skills. Ability to multitask across multiple brands in a fast-paced agency environment.

Bonus Skills:

Experience with

Shopify

,

WooCommerce

, or

custom e-commerce dashboards

. Working knowledge of

Figma

,

Data Studio

, or

AI-driven ad tools

. Exposure to

influencer marketing

,

CRM automation

, and

email performance flows

.
Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person