Job Description

Eduport is looking for a

Senior Performance Marketer

with proven expertise in

Google Ads

and

Meta (Facebook & Instagram) advertising platforms

.

Prior experience in Edtech is highly preferred.

This is a senior-level role. Please apply

only if you meet the criteria below.

Key Responsibilities

Plan, execute, and optimize performance marketing campaigns on

Google

and

Meta

platforms. Drive high-quality lead generation with clear ROI goals. Own end-to-end campaign management - from strategy and creatives to analytics and reporting. Coordinate with design/content teams to ensure ad creatives are aligned with strategy. Monitor KPIs like CAC, ROAS, CTR, and conversion rates and suggest actionable improvements.

Requirements

3-5+ years of hands-on experience

managing paid campaigns on

Google Ads & Meta Ads.

Strong command over

performance-based marketing

, including retargeting and lookalike strategies.

Experience in Edtech

or a strong understanding of Edtech audiences and product positioning. Familiar with

Google Analytics, GTM, Meta Events Manager

, and

conversion tracking setups.

Ability to analyze data and make data-backed decisions.

Preferred (Not Mandatory)

Prior experience working in

startups or fast-paced tech companies

. Knowledge of SEO, email marketing, and landing page optimization is a plus.
Job Types: Full-time, Permanent

Pay: ₹16,326.46 - ₹30,000.00 per month

Schedule:

Day shift
Ability to commute/relocate:

Kozhikode, Kerala: Reliably commute or planning to relocate before starting work (Required)
Experience:

Performance marketing: 1 year (Required)
Work Location: In person