Job Description

Location:

South Delhi - Greater Kailash 1 (GK-1)

(On-site, Full-Time)

Job Type:

Full-Time

Experience Required:

Minimum 5+ years (Mandatory)

Experience with

international clients is compulsory

Preferred:

Male candidates preferred

We are looking for a

highly skilled Paid Media Expert

who has

end-to-end mastery of performance marketing

, including

E-commerce (Shopify), Lead Generation, Sales & Conversion optimization

across

Meta, Google, and Amazon Ads

.

The ideal candidate should

own the entire funnel

, from

tracking setup (Pixel, GTM)

to

scaling profitable campaigns

-- and be capable of driving

ROAS-focused growth

for both Indian and international brands.

Paid Advertising Platforms

Plan, execute, optimize, and scale campaigns on:

Meta Ads (Facebook & Instagram)

Google Ads (Search, Display, YouTube, Performance Max, Shopping)

Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display)

E-commerce & Shopify Expertise

Hands-on experience with

Shopify stores

Strong understanding of: Purchase funnel optimization Product feed setup & optimization Catalog ads (Meta) Google Shopping & Performance Max Ability to scale

ROAS-positive campaigns

Experience with

international e-commerce brands

Lead Generation & Sales Funnels

Expertise in: High-quality

lead generation

(B2B & B2C) Appointment booking funnels High-ticket lead funnels Create and optimize: Lead forms Landing pages (conversion-focused) Retargeting & remarketing funnels Ability to

improve CPL, CPA, and lead quality

, not just volume

Tracking, Analytics & Technical Setup (Must-Have)

The candidate

must know everything A-Z

, including:

Meta

Meta Pixel setup (manual + GTM) Conversion API (CAPI) Event setup, verification, and prioritization Custom conversions & custom events Domain verification Advanced audience creation (Custom, Lookalike, Retargeting)

Google

Google Tag Manager (GTM) - complete setup GA4 setup, events & conversions Google Ads conversion tracking Enhanced conversions Google Merchant Center setup & diagnostics

Tracking accuracy and data clarity is non-negotiable

Campaign Strategy & Optimization

Funnel-based campaign planning: Awareness Consideration Conversion Creative testing strategies A/B testing (ads, audiences, landing pages) Budget planning & scaling strategies Daily performance monitoring & optimization

Reporting & Analysis

Create and present: Weekly & monthly performance reports ROAS, CPA, CPL, conversion metrics Deep analysis of: Funnel drop-offs Audience performance Creative fatigue Provide

actionable insights

, not just numbers

International Client Handling

Experience working with

US, UK, UAE, Europe, or other global markets

Understanding of: International audience behavior Different CPMs, CPCs, buying psychology Time-zone-based campaign management

Required Skills & Qualifications

5+ years of proven experience in

Paid Media & Performance Marketing

Strong command over: Meta Ads Google Ads Amazon Ads Expert-level knowledge of

tracking & analytics

E-commerce + Lead Generation expertise ROI, ROAS, and data-driven mindset Ability to work independently and take ownership

What We're Looking For (Mindset)

Someone who thinks like a

growth partner

, not just an ad operator Performance-focused (sales & conversions over vanity metrics) Comfortable handling

high budgets

Updated with the latest platform changes and policies

What We Offer

Work with

premium & international clients

Growth-oriented environment Long-term role with decision-making authority Competitive salary (based on experience)
How to Apply

Interested candidates should share:

Updated CV Case studies or past results (if available) at parwanamedia@gmail.com
Job Type: Full-time

Pay: From ?40,000.00 per month

Benefits:

Paid time off
Work Location: In person