Job Description

Data Science is at the core of Nielsen’s business. Our team of researchers come from diverse disciplines and they drive innovation, new product ideation, experimental design and testing, complex analysis and delivery of data insights around the world. We support all International Media clients and are located where our clients are.


As a Senior Modeling Analyst within the Nielsen Outcomes and Platforms organization, you will work with junior modelers and modeling leads to successfully deliver marketing mix models to address our clients’ complex business questions, such as: What is the return on our marketing investments? How much should we spend on marketing? What types of marketing are most effective and how can I maximize my return?

About the Team: Nielsen Outcomes and Platforms uses proprietary and cutting-edge analytical tools to tackle some of the hardest problems in marketing science. We empower advertisers, publishers and agencies with the intelligence they need to drive revenue, increase market share, and optimize their audiences and investments. Our goal is to provide reaction measurement at unprecedented speed and scale.

RESPOSIBILITIES

• Cleansing and processing large datasets using SAS or Python.
• Building, executing and reviewing statistical models.Understanding clients’ business questions and translating them into an analytical study.
• Using Nielsen’s state-of-the-art analytics tools and processes to solve data-intensive business problems and deliver results.
• Presenting and defending the results of your work to internal teams, offering actionable insights and recommendations that lead to measurable business impact.
• Coaching junior modelers in modeling best practices, processes/tools, communication, and project management.

QUALIFICATION

• A Bachelor's degree in a field such as Marketing Analytics, Business Analytics, Statistics, Economics, or Business (with a quantitative emphasis).3+ years of hands-on analytics experience (an advanced degree can be substituted for experience).
• Versatility: You want to work at the intersection of data science and consulting, with the ability to effortlessly move between your deep understanding of data and statistical models, while also deriving business insights and explaining those results to a non-technical audience.
• Curiosity and Enthusiasm: You are driven by learning and have the passion & confidence to ask “Why?” and “So What?” You are motivated by learning and always seek to understand how things work under the hood.
• A Problem Solving Mindset: You are passionate about finding answers to challenging problems and are willing to dig deep to find a solution. You can see both the details and the big picture to solve problems using data.
• Interpersonal Skills: You are engaging, confident, communicate effectively, drive positivity, and keep our culture open and fun.

LITTLE ABOUT YOU

• Countless Learning Opportunities: You will be in the know of the latest trends in marketing analytics and will be solving some of the most complex business problems for our clients.
• Cross Industry Experience: Nielsen works with hundreds of clients across a multitude of verticals like CPG, Retail, Finance, Tech, Auto, Insurance and much more.
• Career growth: We strongly believe in meritocracy and giving opportunities to our top talent.
• There will never be a boring moment in your career within Nielsen.
• You will grow with us and continually take on more challenging projects and roles.

ABOUT NIELSEN

We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation.

We like to be in the middle of the action. That’s why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all. We’re bringing in data 24/7 and the possibilities are endless. See what’s next with us at Nielsen: www.nielsen.com & www.gracenote.com.

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