Job Description

Key Objective:

To lead and execute comprehensive marketing strategies that drive student enrollment for the institute's courses, with a special focus on reaching students from lower-income communities and other target population.

Key Responsibilities:

Develop and implement comprehensive marketing plans to increase student enrollment.

Promote the institute and its programs through digital (social media, email, website), print (flyers, posters), and offline channels.

Build partnerships or relationship with local schools, NGOs, community leaders, and influencers to reach the target population.

Plan and conduct outreach activities such as community events, school visits, seminars, and career awareness programs.

Create compelling content for brochures, social media, WhatsApp campaigns, and posters tailored to the target audience.

Track the performance of marketing campaigns and provide regular reports with insights and recommendations.

Maintain strong community engagement and act as the institute's representative in public forums and events.

Understand and effectively communicate the institute's mission and course benefits to parents and prospective students.

Coordinate with the admissions team to support lead conversion and enrollment follow-ups.

Identify key target audiences and create specific outreach plans for lower-income communities.

Represent Institute at job fairs and academic events to promote the course and attract prospective students.

Identify nursing colleges or institutes to offer the course as an add-on program and establish formal partnerships through MOUs.

Required Qualifications & Experience:

Bachelor's Degree

Minimum 3-5 years of experience in a similar role, preferably in an educational institution or NGO working with lower-income groups.

Proven track record of driving successful enrollment or awareness campaigns.

Key Skills:

Strong communication and interpersonal skills.

Strategic thinking and ability to manage multiple marketing channels.

Digital marketing proficiency (social media, SEO, email marketing).

Job Type: Full-time

Pay: ?28,000.00 - ?30,000.00 per month

Benefits:

Provident Fund
Ability to commute/relocate:

Kochi, Kerala: Reliably commute or planning to relocate before starting work (Preferred)
Experience:

Educational Institution: 4 years (Preferred)
Language:

Malayalam (Required) English (Required)
Willingness to travel:

75% (Preferred)
Work Location: In person