Job Description

Senior Media Planning Manager
Description
About EssenceMediacom: A Leading WPP Media Brand
A Leading WPP Media Brand, EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and Impact
We are currently looking for candidates to join us in the role of Senior Media Planning Manager. For this role, we are seeking experienced media planners with a strong background in digital media planning and brand marketing to join our team. The ideal candidate should be well-versed in end-to-end management of brand campaigns, right from mapping Brand KPIs to crafting the media approach and prioritizing media choice, coordination in implementation / optimizations, and eventual performance review and analysis.
As part of the job requirement, the candidate is expected to have a strong understanding of planning principles across digital platforms such as OLVs [YouTube, OTTs], Social Media [Meta, Twitter etc.], Ad Networks etc.
Reporting of the role - Media Planning Director
Some of the things we'd like you to do:

• Independently manage the planning, and optimization of digital media campaigns across various channels. Ensure campaigns are strategically targeted to drive campaign KPIs.
• Adept understanding of marketing funnel and ability to differentiate media strategies based on business and campaign objectives.
• Good understanding of B2C publishers for India to help drive brand-led campaigns: audience signals, measurement of campaigns, data pass-back etc.
• Apply a strong measurement mindset to assess campaign performance and provide actionable insights, in addition to delivering clear POV/perspective/recommendations via reports and presentations to relevant stakeholders.
• Audience/platform research on 1st party / 3rd party data sources [E.g. GWI, ComScore etc].
• Use understanding of campaign and marketplace to contribute ideas for campaign experiments/innovations and prioritize relevant experiments contributed by other team members
• Manage accurate forecasts, media plans, and all key media planning documentation, and ensure timely completion of deliverables.
• Work alongside and coordinate with multiple internal and external stakeholders.

Skills and Experience

• At least 4-6 years' experience in digital media planning (brand marketing).
• Knowledge of typical B2C platforms.
• Working knowledge and effective vocabulary across video, display, social campaigns and/or programmatic media buying.
• Experience with media research tools (ComScore, GWI, TGI).
• Excellent communication and presentation skills.
• Strong organizational skills with a keen ability to prioritize and multitask.
• Proven problem-solving skills and ability to think outside of the box.
• Ability to collaborate in a team environment.
• Detail-oriented and responsive, deadline-driven with strong reasoning skills.

Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Client Services Sector 20, Udyog Vihar, Phase-III, Gurgaon, Haryana Full-Time
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