Job Description

Senior Media Planning Executive
Description
About EssenceMediacom: A Leading WPP Media Brand
A Leading WPP Media Brand, EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and Impact
The Senior Media Planning Executive will assist in developing and managing digital media plans, campaign management, reporting and analysis. A key part of their role would be to ensure coordination between internal teams, vendors, and clients. A proactive attitude, strong attention to detail, ability to work seamlessly in a team setup, and familiarity with the digital media landscape will be eventually essential to attain success in the role.
What your day looks like at EssenceMediacom

• Assisting in Digital Media Planning: Support the development of digital media plans across various platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, Programmatic, YouTube) to align with client goals and objectives. Help with audience targeting, budget allocation, and scheduling.

• Internal Team / Vendor Coordination on Campaigns: Closely work with internal teams towards day-to-day management of digital media campaigns, ensuring smooth implementation. Assist the team with relevant brief in coordination with digital vendors, publishers, and platform representatives.

• Documentation, Reporting & Analysis: Create, maintain accuracy and timely updating of key documents [Media Plans, Reports etc.]. Furthermore, support in tracking and analyzing campaign performance data. Assist in generating reports, monitoring KPIs (e.g., impressions, reach, VTR, CTR etc), and identifying optimization opportunities.

• Creative Coordination: Work closely with clients and their creative agencies to ensure the timely delivery of assets.

• Internal Communication: Support communication between internal teams (e.g., activation, analytics, operations) to ensure campaigns are executed as per the plan and in alignment with client expectations.

• Latest Media Trends: Stay updated on emerging trends and updates in the digital media landscape, providing insights to help improve planning processes and strategies.

Skills and Experience

• Bachelor's degree in marketing, business, or a related field.

• 1-3 years of experience in digital media planning, campaign management, or related digital marketing roles.

• Familiarity with key digital advertising platforms (e.g., Google Ads, Meta Ads, YouTube, etc.).

• Basic knowledge of media planning tools and analytics platforms (e.g., Google Analytics, Facebook Insights, etc.) would be good to have.

• Strong attention to detail, with an ability to multitask and support multiple projects simultaneously.

• Good communication and interpersonal skills, with the ability to collaborate effectively across teams.
• A proactive, positive attitude and a willingness to learn and develop in the digital media space.

Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Media Planning Sector 20, Udyog Vihar, Phase-III, Gurgaon, Haryana Full-Time
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