Job Description

Job Requirements
Role/ Job Title: Senior Marketing Technology Manager
Function/ Department: HPE
Job Purpose:
The role is a key contributor for overseeing and optimizing our marketing technology stack to drive efficient and effective marketing campaigns.
Roles & Responsibilities:

• Coordinate with Product Teams, Enterprise Teams, Engineering Teams, and Campaign Teams to understand the end-state requirement and design the optimal and scalable solution.
• Auditing current MarTech architecture landscape and design solutions based on the gaps discovered.
• Coordinate with Partners (Internal and External) to drive development & configuration of the Digital Marketing Stack
• Oversee the existing marketing technology stack.
• Implement necessary additions to enhance performance.
• Ensure seamless integration of systems, including CRM and ERM platforms.
• Publish content and set up SEM campaigns.
• Keep abreast of the latest marketing technology trends.
• Implement relevant innovations within our systems.
• Evaluate, select, and implement new marketing technologies and best practices.

Secondary Responsibilities:

• Monitoring and building reports, ensuring governance and security of the applications, monitoring of schedules, and ensuring sanctity and integrity of the reports and underlying data.

Education Qualification:
Graduation: B. Com, B. Tech, B. Sc
Post Graduation: MBA, M.Tech
Experience: 4+ years of relevant experience

Skills Required