Job Description

Key Responsibilities

1. Offline Marketing Strategy

Develop and implement offline marketing strategies to support occupancy and revenue goals. Identify target customer segments and plan campaigns accordingly. Conduct market surveys to understand site visibility needs and competitor presence.

2. On-Ground Marketing & Visibility

Plan and execute outdoor branding such as: Hoardings Standees Flex banners Site boards Directional signage Ensure all sites have clear, attractive marketing visibility as per brand guidelines.

3. Property Promotion & Site Support

Conduct property-focused offline campaigns (flyers, local promotions, kiosks, etc.). Support leasing teams with brochures, property data sheets, and presentation kits. Organize property open houses, walk-ins, local roadshows, and promotional events.

4. Broker & Channel Partner Network

Build and maintain strong relationships with real estate brokers, agents, and channel partners. Organize broker meets, networking events, and property familiarization tours. Create and coordinate broker incentive programs and promotional offers.

5. Lead Generation through Local Marketing

Drive local lead-generation through: Door-to-door distribution Local advertising (pamphlets, newspapers, inserts) Area mapping and micro-market promotions Create partnerships with corporates, institutions, and neighboring businesses.

6. Offline Media & Print Management

Oversee printing of marketing materials such as brochures, flyers, standees, and banners. Coordinate with designers and print vendors for timely execution. Manage ATL/BTL marketing activities relevant to property leasing.

7. Event Management

Plan and execute small-scale events, local promotions, community engagement programs, and launch events for new properties. Ensure complete event coordination including setup, branding, and follow-up.

8. Market Research & Competitor Analysis

Conduct field visits for competitor study, pricing comparisons, visibility checks, and market trends. Provide insights to management on improvement areas and new opportunities.

9. Reporting & Budgeting

Prepare weekly and monthly reports on offline marketing performance, leads, and ROI. Manage the offline marketing budget, negotiate with vendors, and ensure cost control.

Key Skills & Competencies

Strong understanding of

offline real estate marketing

. Strong field management skills and ability to handle multiple sites. Excellent communication and negotiation skills. Vendor coordination and budgeting expertise. Good networking ability with brokers and channel partners. Problem-solving attitude and ability to work on tight deadlines.

Qualifications

Bachelor's/Master's degree in Marketing, Business, or relevant field. 5-10 years' experience in

offline marketing

, preferably in real estate leasing/sub-leasing. Must have strong experience in on-ground promotional activities and property marketing.
Job Types: Full-time, Permanent

Pay: ?22,242.74 - ?50,000.00 per month

Work Location: In person