Job Description

DESCRIPTION

The Fashion and Beauty market segment opportunity in India is incredibly large -- estimated to grow to $175B by 2024. The size of prize makes this category one of the most exciting and hotly contested consumer opportunity in the Indian internet landscape. The Softlines and Beauty teams are organized to make decisive progress in this must win and critical priority for A.in.

The focus of the marketing organization is to build an endearing equity for Amazon Fashion and Beauty and thereby inspire the Indian customer to shop on A.in. The team negotiates this Big Rock via three pillars - influencer marketing, mass media advertising, and customer and traffic initiatives.

The marketing team is seeking a creative, analytical, and highly motivated Marketing Manager to develop, evaluate and execute all the customer and traffic initiatives for the Softline and beauty business. The ideal candidate will own all key traffic drivers for the category, and work as a category advocate with central traffic teams. They will possess a deep understanding of all traffic-driving mechanisms (Search, Affiliates, Email, SEO etc.) and actively engaging in optimization of those channels for the business. Work with cross functional teams and internal teams, including technology teams, to define, drive, and launch improvements to the shopping. The candidate will keep continual watch over A.in Fashion\'s traffic patterns, dive deep into individual traffic and revenue sources (direct, referral, affiliate, search, etc.), and report on trends and their causes. The candidate will also lead critical customer engagement plans like CML, FIP, leveraging learnings from IC and A.com to drive best customer engagement. The candidate will present to senior management externally and internally and be responsible business goals while ensuring a top-notch customer experience

We are open to hiring candidates to work out of one of the following locations:

Bengaluru, KA, IND

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience
- 6+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to stakeholders
- Experience developing and executing campaigns across a multitude of timezones and languages

PREFERRED QUALIFICATIONS

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Amazon