Job Description

We Promise You An Inclusive Work Environment

Senior Marketing Manager (SMM-01)

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Senior Marketing Manager - AI/ML Services & SaaS (Lead Funnels & Growth),(Custom Apps & AI white labels solutions)

Position

: Senior Marketing Manager

Experience:

6-10 years

Location:

Onsite

Employment Type:

Full-time



We're looking for a Senior Marketing Manager who can build marketing from the

ground up, drive demand generation, and establish our brand as a leader in both

custom Apps, AI/ML services and white-label AI solutions.

Key Responsibilities:

Marketing Strategy & Leadership

Define and execute end-to-end marketing strategy for both the services

business and product business.

Create brand positioning, messaging, and GTM (Go-to-Market) plans for

different industries (Finance, Healthcare, Retail, Legal, etc.).

Build and manage the entire marketing funnel from scratch (awareness

engagement conversion retention).

Align closely with Sales, SDRs, and Product teams to ensure consistency and

ROI.

Lead Generation & Funnels

Design and execute inbound and outbound lead funnels. Manage digital marketing campaigns across LinkedIn, Google Ads, SEO, and

industry events.

Implement lead nurturing strategies (email marketing, webinars, content

campaigns).

Support SDRs with playbooks, case studies, and targeted campaign content.

AI/ML-Enabled Marketing

Leverage AI tools (ChatGPT, Jasper, Copy.ai, Surfer SEO, MidJourney) for faster

campaign execution.

Create personalized content & email campaigns using LLM-powered tools. Deploy chatbots and AI-driven assistants to qualify and engage leads. Understand basic AI/ML concepts (LLMs, RAG, SLM fine-tuning) to

communicate ideas effectively with both clients and engineers.

Content & Brand Development

Oversee creation of blogs, whitepapers, case studies, investor decks, and

demo videos.

Build brand authority through thought leadership campaigns (LinkedIn

posts, webinars, events).

Manage social media presence with data-driven strategies. Ensure consistent branding across services and product marketing.

Analytics & Optimization

Define and track marketing KPIs (MQLs, SQLs, CAC, LTV, ROAS). Use analytics tools (Google Analytics, HubSpot, SEMrush, Ahrefs) to measure

and improve performance.

Report campaign effectiveness to leadership and optimize based on data

insights.

Team & Collaboration

Can Lead and mentor a team. Collaborate with engineering & AI teams to align technical offerings with

market messaging.

Manage external agencies and partners for ads, PR, and events(If required).

Required Qualifications

Bachelor's/Master's degree in Marketing, Business, or related field. 6-10 years of experience in B2B Marketing (preferably SaaS/AI/Tech). Proven track record of building marketing from scratch in a startup/scale

up environment.

Strong understanding of digital marketing channels (SEO, SEM, Social, Email,

Events).

Hands-on experience with CRM & marketing automation tools (HubSpot

and Zoho).

Familiarity with AI-powered marketing tools (Jasper, ChatGPT, Copy.ai,

Surfer SEO, Canva AI).

Excellent leadership, communication, and presentation skills. Ability to balance strategy with execution -- hands-on when needed.

Nice-to-Have Skills

Exposure to white-label SaaS marketing or enterprise AI/ML solutions. Experience with event marketing (AI/Tech conferences, webinars, expos). Knowledge of account-based marketing (ABM) for enterprise clients. Basic understanding of AI Terms.

What We Offer

A chance to lead marketing from the ground up across two fast-growing

AI businesses.

Work directly with founders, engineers, and sales leaders on cutting-edge

AI/ML solutions.

Competitive compensation + performance-based incentives. * Growth opportunity to move into Head of Marketing/CMO role.