Job Description

Senior Marketing Manager
Strategic Marketing
Develop and execute comprehensive marketing strategies aligned with business
objectives.
Create go-to-market plans for automation products and solutions
Conduct market research and competitive analysis within the automation sector
Identify target customer segments and develop buyer personas specific to the
automation industry's needs
Campaign Management & Lead Generation
Design and implement multi-channel marketing campaigns across digital and
traditional platforms
Collaborate with Channel Partners and the Customer Marketing teams for joint
Marketing campaigns.
Manage lead generation programs to support sales pipeline development
Optimise marketing automation workflows and nurture campaigns
Track and analyse campaign performance metrics and ROI
Content Marketing & Communications
Create technical content, including whitepapers, case studies, and product
documentation
Develop compelling messaging for automation solutions targeting industrial
customers
Manage content calendar and oversee production of marketing materials
Collaborate with technical teams to ensure the accuracy of product communications
Digital Marketing & Brand Management
Oversee digital marketing initiatives, including SEO, SEM, social media, and email
marketing
Manage company website content and user experience optimization
Maintain brand consistency across all marketing touchpoints
Execute trade show and industry event marketing strategies
Experience & Background
8+ years of marketing experience with demonstrated success in B2B environments
Proven experience in the automation industry (industrial automation, process
automation, or related sectors)
Strong understanding of automation technologies, manufacturing processes, and
industrial applications
Experience with marketing automation platforms and CRM systems
Technical Skills
Proficiency in digital marketing tools and analytics platforms (Google Analytics,
HubSpot, Salesforce, etc.)
Experience with content management systems and marketing automation software
Knowledge of SEO/SEM best practices and social media marketing
Familiarity with design software and the ability to coordinate creative production

Skills Required