Job Description

About Us

Lands & Homes India Pvt. Ltd. is building India's first AI-powered property search engine and real-estate marketplace--helping buyers and renters discover the right homes while enabling builders, agents, and owners to generate qualified leads. We're product-first, data-driven, and moving fast.

Role Summary

We're looking for a Social Media Manager who can own our multi-channel presence end-to-end--strategy, content, distribution, and analytics. You'll turn product updates, properties, builder partnerships, and market insights into scroll-stopping content that drives awareness, trust, and qualified traffic/leads.

Location:

Bengaluru

Employment:

Full-time

What You'll Do

Strategy & Planning

Build monthly/quarterly social strategy aligned to growth goals (reach ? engagement ? traffic ? leads ? sign-ups) Define channel roles (LinkedIn, Instagram, YouTube/Shorts, Facebook, X, Threads; optional: WhatsApp Communities & Telegram). Own the content calendar: brand pillars, campaign themes, posting cadence, UGC/creator collabs.

Content & Creative

Produce platform-native content (reels, carousels, shorts, static posts, stories, polls, long-form captions). Write clear, on-brand copy; maintain tone consistency across all assets. Brief and manage designers/video editors; maintain brand kit compliance.

Distribution & Community

Publish, schedule, and A/B test posts; optimize thumbnails, hooks, hashtags, and timing. Engage daily: comments, DMs, groups, builder/agent spotlights, creator/SME partnerships. Coordinate with Growth for performance creatives and with Sales for builder campaigns.

Performance & Reporting

Track KPIs per channel; build weekly dashboards and monthly insights reports. Run experiments (hooks, formats, offers) and iterate based on data. Manage UTM discipline; attribute traffic and leads from social to website/app.

Compliance & Ops

Ensure property visuals/copy meet brand and regulatory guidelines (RERA/GST mentions where required). Maintain an organized asset library and version control.
Must-Have Qualifications

3-5 years in social media marketing;

at least 1 year

handling brand accounts (real estate, proptech, fintech, consumer apps, or marketplaces preferred). Demonstrated ability to grow Application users/channels from 0?1 and 1?n with measurable results. Strong short-form video + carousel storytelling; confident writing Hands-on with analytics and experimentation; comfortable owning weekly numbers. Excellent written English; familiarity with Indian real-estate lingo and buyer psychology.
Good-to-Have

Prior experience marketing

real-estate projects

(builder launches, site-visit drives, lead-gen campaigns). Knowledge of city-specific housing trends (Bengaluru, Mumbai, Hyderabad, Chennai, etc.). Basic design/video skills. Experience with creators/influencers, B2B (builder/agent) narratives, and employer branding.
Success Metrics (KPIs/OKRs)

Reach & Growth:

Sign-ups, app downloads, traffic, followers, impressions, view-through rate, content saves/shares.

Engagement:

ER% by post and by channel, comments, community interactions.

Traffic & Leads:

Sessions from social (via UTM), CTR to PDPs/LPs, qualified leads generated.

Velocity & Quality:

Posts/week per channel, creative turnaround time, brand consistency score.
What We Offer

Impact on a national-scale consumer product in hyper-growth mode. Ownership, fast feedback loops, and a builder-friendly culture. Competitive salary + performance bonus; Hybrid work (Bengaluru) with flexible hours when campaigns demand.
How to Apply:-

Job Types: Full-time, Permanent

Pay: ?75,000.00 - ?140,000.00 per month

Benefits:

Cell phone reimbursement Flexible schedule Health insurance Internet reimbursement Leave encashment Paid sick time Paid time off Provident Fund
Work Location: In person