Job Description

Role: Senior Marketing Manager
Location: Indore, MP
Role Overview
The Senior Marketing Manager will lead overall marketing strategy with a strong focus on digital presence, brand positioning, demand generation, PR, events, and internal/external communication. This role requires a self-starter who can take ownership, work closely with the CEO Office, and build marketing foundation from the ground up.
Key Responsibilities
1. Strategic Marketing Leadership
Build and execute a quarterly and annual marketing roadmap aligned with business goals.
Lead the brand-building strategy for India & US markets.
Drive cross-functional alignment with Sales, HR, and Operations.
Set up marketing processes, SOPs, and performance metrics from scratch.
2. Digital & Performance Marketing
Oversee SEO, performance ads, social media, email marketing, and website optimization.
Drive consistent improvements in reach, engagement, CTR, followers, and qualified inbound leads.
Manage digital analytics and present insights monthly to leadership/CEO office.
3. Brand Positioning & Communication
Establish a consistent brand voice across all platforms--LinkedIn, website, case studies, product pages, and presentations.
Manage PR, awards, external speaking opportunities, and media visibility.
Strengthen employer branding in collaboration with HR.
4. Content Strategy & Production
Build and lead the content calendar--industry insights, thought-leadership posts, product updates, case studies, success stories, and videos.
Ensure high-quality creatives and messaging across all touchpoints.
Work with designers, agencies, and internal teams for content execution.
5. Lead Generation & Campaigns
Launch and manage integrated campaigns for services, solutions, and product verticals.
Improve lead quality and reduce cost per lead through data-driven optimization.
Align closely with the sales team for pipeline conversion and nurturing.
6. Event, Community & Client Marketing
Plan and execute webinars, client engagement events, internal events, and industry participation.
Manage photography, videography, post-event PR & social media coverage.
Support tech events or showcases that position as an innovation-driven company.
7. Analytics, Reporting & ROI
Track weekly and monthly KPIs: engagement rate, reach, follower growth, website traffic, CPL, MQLs, and campaign outcomes.
Create actionable dashboards for leadership.
Ensure marketing spend delivers measurable ROI.
Qualifications & Experience
10 years of hands-on marketing experience, preferably in IT/Tech, SaaS, or digital agencies.
Strong understanding of B2B and service-based marketing.
Proven ability to scale digital channels and manage end-to-end campaigns.
Experience handling agencies, design teams, and PR.
Strong communication, creative thinking, and leadership skills.
Key Skills Needed
Digital marketing (SEO, SEM, paid ads)
Social media expertise (LinkedIn focus)
Brand & communication strategy
Content creation & storytelling
Campaign planning & execution
Performance analytics
Team management & vendor handling
Stakeholder alignment and project ownership
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