Job Description

Role Overview:We are seeking a dynamic and experienced Senior Marketing Manager to lead our marketing strategy, brand positioning, and sales enablement activities. The ideal candidate will possess deep knowledge of B2B industrial marketing, preferably in the construction, electrical, infrastructure, or polymer-based products sector.This role demands experience with government bodies, infrastructure firms, and private industrial clients across India.Key Responsibilities: Strategic Planning & Execution- Develop and implement integrated marketing strategies to promote FRP Pultrusion and SMC product lines.- Identify market opportunities in government tenders, EPC contractors, builders, architects, and distributors. Branding & Communication- Oversee the creation of marketing collaterals, brochures, datasheets, case studies, videos, and product presentations.- Strengthen brand visibility through trade shows, exhibitions, digital marketing, and PR initiatives. Market Research & Insights- Analyze industry trends, competitor strategies, and customer behavior to provide actionable insights to sales and leadership teams.- Monitor pricing trends, and suggest product positioning accordingly. Channel & Tender Marketing- Build relationships with contractors, consultants, and PSU/CPWD/PWD tendering authorities for product approvals.- Support tender participation by coordinating documentation and marketing inputs. Digital & Social Media Marketing- Lead B2B digital marketing efforts via LinkedIn, Google Ads, SEO/SEM, and company website.- Supervise content strategy, campaign execution, and lead generation programs. Team Leadership & Coordination- Mentor and guide junior marketing executives and interns.Qualifications & Skills: - MBA in Marketing/Business Development or equivalent. - 8+ years of experience in marketing in FRP, SMC, or Composite related products. - Excellent understanding of B2B marketing, government procurement systems, and project-based selling. - Strong communication, analytical, and presentation skills. - Proficiency in MS Office, CRM tools, and digital marketing platforms. - Experience with FRP, SMC, or construction-related products is preferred. (ref:updazz.com)

Skills Required