Job Description

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

We are looking for an analytical, innovative and customer-obsessed marketing leader to join the Category Marketing team at Amazon India. Our vision is to deliver leading class shopping experiences for customers that are tailored to their shopping mission. We strive to offer customers Earth\'s largest selection across diverse categories.

You will be responsible for developing robust customer and category insights, and using these to develop experiments and build innovative solutions to delight customers. You will grow customer acquisition, engagement (frequency of shopping, basket building, spend per customer) and retention through exceptional marketing execution. You will measure impact of marketing initiatives and continuously improve and optimize performance.

You will be customer-obsessed, demonstrate strong ownership and insist on high standards. You will have an analytical mind and be comfortable diving deep in data and developing actionable insights. You will collaborate with a team of diverse stakeholders across Central Marketing, Product/Programs, Category Management, Public Relations and Finance to inform and refine the customer engagement strategy and execution.

Key job responsibilities

• Develop strategies for traffic channels that support overarching Marketing and Business goals
• Own forecasting, goal-setting, and reporting leading insights for weekly, monthly, quarterly, and annual business reviews
• Drive improvements to reporting and analytics
• Embrace a data-driven test-and-learn approach to targeting, and messaging
• Drive insights and learnings cross-functionally on campaign performance, including best practices and recommendations
• Advocate for tech initiatives to optimize channel growth and performance, partnering with Product Management and Tech teams to analyze opportunity size and get buy-in for ideas

Lifecycle Campaign Development and Optimization

• Develop and optimize customer lifecycle campaigns across all stages of the journey (acquisition, retention, lapsed, etc.) informed by customer insights, partnering closely with the central partner teams that work on rewards and outreach
• Partner with category marketing teams to scale lifecycle campaigns across channels
• Develop campaigns encouraging high value customer behavior, working closely with the Loyalty team on customer touchpoints
• Drive efficiencies in campaign build and automation, allowing for scale and personalization
• Oversee content marketing across Tier-1 and Tier-2 events
• Manage and support the growth and development of direct reports
• Stay abreast of industry trends in marketing automation

We are open to hiring candidates to work out of one of the following locations:

Bangalore, KA, IND

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting