Job Description

Position: All-Round Marketing Manager - Study Abroad/ EdtechDesignation : Senior Marketing ManagerExperience: Minimum 10 YearsRole OverviewWe are seeking a highly experienced, result-driven All-Round Marketing Professional with proven expertise in the Study Abroad/ Edtech sector. The ideal candidate will lead the marketing team across digital and offline channels, drive brand visibility, and deliver measurable impact on lead generation, engagement, and enrollments.This is a strategic and hands-on role suited for someone who can think creatively, execute efficiently, and manage multiple marketing functions with precision.Key Responsibilities1. Strategic Marketing & Planning- Develop and execute integrated marketing plans aligned with business goals for the Study Abroad vertical.- Manage yearly and quarterly marketing budgets, ensuring maximum ROI.- Identify growth opportunities across target markets (UK, USA, Canada, Europe, etc.).- Monitor competitor activity and conduct ongoing market research.2. Digital Marketing Leadership- Oversee performance marketing campaigns (Google, Meta, LinkedIn, YouTube) focused on quality lead generation.- Guide SEO, website optimization, and marketing automation to enhance digital presence and conversions.- Supervise social media, content, and creative strategy to ensure brand consistency.- Analyze campaign performance and optimize based on data-driven insights.3. Offline Marketing & Branding- Plan and execute education fairs, student engagement events, and university partner activities.- Oversee branding for study centers, partner institutions, and B2B collaborations.- Drive PR, media relations, and sponsorship opportunities to strengthen brand recall.4. Team Leadership & Coordination- Lead and mentor a cross-functional marketing team (digital, creative, content, events).- Collaborate with Inside Sales, Operations, and University Partnership teams for cohesive marketing efforts.- Ensure timely delivery of marketing materials and alignment with organizational goals.5. Reporting & Performance Management- Track marketing KPIs including lead generation, CPL, engagement metrics, and enrollment contribution.- Present monthly dashboards and marketing performance reports to management.- Ensure adherence to timelines, budgets, and brand guidelines.Key Skills & Attributes- Strong understanding of the study abroad industry, student lifecycle, and destination-wise marketing nuances.- Expertise in digital marketing, campaign analytics, and CRM systems.- Excellent leadership, communication, and stakeholder management skills.- Ability to translate business objectives into actionable marketing strategies.- Creative thinker with strong project management and multitasking abilities.Qualifications- Bachelor's/Master's degree in Marketing, Business, or related field.- Minimum 10 years of experience, with at least 5 years in education or study abroad marketing. Marketing agency experience will be a plus. - Proven record of managing teams and marketing budgets effectively. (ref:updazz.com)

Skills Required