Senior Marketing Executive

Year    WB, IN, India

Job Description

Build and maintain relationships with doctors, clinics, hospitals, and healthcare providers to generate patient referrals. Identify and onboard corporate clients, wellness programs, and health camps. Conduct regular visits to referring partners to maintain engagement and loyalty. Design and execute local marketing campaigns for health packages, diagnostics offers, and seasonal promotions. Manage offline promotions like banners, flyers, kiosks, and local events. Plan digital campaigns (if applicable), including Google Ads, social media, email, and SMS marketing. Ensure consistent branding across marketing materials, signage, uniforms, and communications. Improve center visibility through community engagement activities, camps, and sponsorships. Analyze local market trends, competitors, pricing, and service offerings. Provide input for pricing strategies, new test launches, or promotional offers based on market demand. Track leads from all channels (calls, website, walk-ins, and referrals) and coordinate with the sales/reception team for follow-ups. Ensure high conversion rates from inquiries to bookings. Maintain a database of referring doctors, corporate clients, and patients. Segment and target customers for re-marketing campaigns (e.g., annual health checks, reminder messages).
Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

Provident Fund
Language:

English (Preferred)
Work Location: In person

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Job Detail

  • Job Id
    JD4411424
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    WB, IN, India
  • Education
    Not mentioned
  • Experience
    Year