We are looking for a dynamic and proactive Marketing & Communications Executive to support and strengthen our brand's visibility, engagement, and growth. This role will be responsible for executing marketing strategies, managing agency coordination, driving content creation, and enhancing digital presence across channels. The ideal candidate should be creative, detail-oriented, and able to manage multiple projects with efficiency.
Roles and Responsibilities
Coordination with External Marketing Agency
Serve as the primary liaison between the company and the digital marketing agency.
Ensure alignment on campaign goals, timelines, and deliverables.
Oversee agency performance and ensure timely execution of marketing plans.
Social Media & Online Reputation Management
Plan, schedule, and manage content across all major social media platforms.
Monitor brand mentions and customer feedback, responding promptly to queries.
Engage with the online community to boost brand awareness and reputation.
Database & Website Management
Maintain and update client databases, tracking leads and interactions.
Ensure the website content is current, user-friendly, and aligned with marketing campaigns and objectives.
Branding & Agent Development
Execute branding initiatives to enhance company identity.
Design and develop toolkits, presentations, and marketing materials to support agent and partner enablement.
Support recruitment and engagement of sub-agents or referral partners through strategic campaigns.
Cross-Channel Outreach Programs
Develop and execute integrated outreach campaigns using email, SMS, webinars, and offline events.
Track performance and optimize campaigns for consistent inbound engagement.
Content Creation
Create original content including blogs, videos, and thought leadership articles.
Ensure content is SEO-optimized and supports brand positioning and engagement goals.
Collaborate with internal stakeholders to align content with business priorities.
Requirements:
Bachelor's degree in Marketing, Communications, or a related field.
2+ years of experience in a marketing or communications role.
Strong understanding of digital marketing channels and tools.
Excellent written and verbal communication skills.
Experience with CRM, CMS, and marketing automation tools is a plus.
Ability to multitask and manage projects independently in a fast-paced environment
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