Job Description

About Patshala

Patshala is a leading institute committed to excellence in professional education, specializing in CA (Chartered Accountancy) and CMA (Cost and Management Accountancy) courses. Our mission is to empower future finance professionals through high-quality instruction, innovative learning methods, and industry-relevant training.

Job Summary

We are seeking a results-driven and experienced

Marketing Professional

to lead and execute our marketing strategies. The ideal candidate will have a solid understanding of the education industry and will be responsible for promoting Patshala's brand, driving student enrollment, and increasing our online and offline presence.

Key Responsibilities

Develop and execute strategic marketing plans to increase brand awareness and drive student acquisition. Manage digital marketing campaigns across platforms including Google Ads, Facebook, Instagram, LinkedIn, and YouTube. Plan and coordinate offline marketing activities such as seminars, workshops, career fairs, and school/college outreach programs. Collaborate with the academic and sales teams to align marketing initiatives with business goals. Monitor and analyze the performance of marketing campaigns using key metrics and suggest improvements. Handle social media content strategy and engagement. Manage the creation of promotional materials like brochures, banners, emailers, and newsletters. Work with designers and content creators to ensure consistent brand messaging. Build partnerships with schools, colleges, and other relevant institutions.

Requirements

Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred). Minimum of 4 years of proven experience in marketing, preferably in the education sector. Excellent communication, interpersonal, and organizational skills. Creative thinker with strong problem-solving ability. Ability to work independently and as part of a team in a fast-paced environment.

Preferred Skills

Experience in EdTech or educational services marketing. Familiarity with CRM tools and lead nurturing strategies. Basic understanding of CA/CMA course structures and student profiles
Interested candidates please send me resume through WhatsApp 7036574449

Job Type: Full-time

Pay: ₹10,000.00 - ₹45,000.00 per month

Benefits:

Health insurance
Education:

Bachelor's (Preferred)
Experience:

Marketing: 3 years (Preferred)
Language:

English (Preferred)
Work Location: In person