Develop and implement integrated digital marketing strategies tailored to industrial/manufacturing audiences.
Manage and optimize campaigns across digital channels including Google Ads, LinkedIn, industry portals, email marketing, and retargeting platforms.
Lead SEO/SEM initiatives to enhance organic ranking and improve qualified traffic.
Oversee website content, UX improvements, landing pages, and conversion optimization.
Content Development
Create and supervise high-quality B2B content such as product videos, case studies, whitepapers, brochures, technical blogs, and social posts.
Collaborate with product and engineering teams to simplify technical information into compelling customer-focused content.
Manage content calendars and ensure consistent brand messaging.
Lead Generation & Automation
Plan and execute lead-generation campaigns targeting distributors, OEMs, EPCs, and industry buyers.
Implement and optimize marketing automation workflows (HubSpot/Zoho/Marketo) to nurture leads.
Track MQLs/SQLs and coordinate with the sales team for follow-ups.
Market Research & Analytics
Conduct market and competitor research to identify trends, customer needs, and digital opportunities.
Analyze performance metrics across campaigns using Google Analytics, dashboards, and CRM data.
Present monthly reports with actionable insights for continuous improvement.
Branding & Communication
Strengthen brand presence across digital platforms, online directories, and industry communities.
Support development of corporate presentations, product sheets, catalogs, and branding materials.
Manage participation in digital trade shows, webinars, and virtual events.
Job Type: Full-time
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
Work from home
Education:
Bachelor's (Preferred)
Work Location: Remote
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