Job Description

About the role:

WisdmLabs is looking for a Senior Digital Marketing Strategist to drive lead generation, campaign planning, and marketing automation using AI tools. This role requires a strategic thinker who understands digital funnels, knows how to use modern tools to optimize marketing workflows, and can align campaigns with business goals.

Key responsibilities:

Plan and manage digital lead generation campaigns across relevant advertising, email, and outreach platforms Use AI-driven tools to support content planning, marketing automation, and campaign efficiency Build or recommend marketing workflows and automation systems to streamline lead nurturing and engagement Review existing marketing funnels and identify areas for improvement to increase conversions and overall performance Coordinate with internal and external stakeholders such as content creators, designers, and ad specialists to implement campaigns Monitor and analyze campaign performance across channels and provide regular reports with insights and optimizations Identify skill or resource gaps and suggest hiring or outsourcing solutions to strengthen the marketing team Stay informed about evolving trends, tools, and technologies in digital marketing, AI, and automation to enhance strategic planning

Required skills:

2 to 5 years of experience in digital marketing, preferably in B2B, SaaS, or IT services Strong understanding of lead generation strategies, conversion funnels, and marketing performance measurement Practical experience using AI-based tools and technologies to enhance marketing effectiveness Familiarity with marketing automation systems and the ability to plan and manage automated workflows Hands-on experience managing campaigns across paid media, organic channels, and email platforms Analytical mindset with the ability to interpret marketing data and make informed decisions Strong communication, collaboration, and campaign planning skills UG Qualification: BCA (Any Specialization), B.Sc (Computers), B.Tech/B.E. (Computers, Electronics/Telecommunication),Diploma (Computers, Electronics/Telecommunication)

Good to have:

Experience in WordPress services, LearnDash, WooCommerce, or LMS marketing Exposure to lead scoring models and email nurturing workflows Understanding of SEO tools, Canva, Figma, or visual briefing platforms
You can apply through our career page as well for this job: https://wisdmlabs.sensehq.com/careers/jobs/53535?utm_source=INDEED&utm_medium=JOB_PORTAL

Job Types: Full-time, Permanent

Pay: From ?600,000.00 per year

Benefits:

Cell phone reimbursement Flexible schedule Health insurance Internet reimbursement Leave encashment Provident Fund Work from home
Schedule:

Day shift Monday to Friday Weekend availability
Application Question(s):

Can you briefly describe how you've used any AI-based tools (like ChatGPT, Jasper, HubSpot, or similar) in your recent marketing work to improve results or save time?
Education:

Bachelor's (Required)
Experience:

total work: 2 years (Required) Lead generation: 1 year (Required) Marketing: 1 year (Required)
Language:

English (Required)
Work Location: Remote

Expected Start Date: 04/08/2025