Job Description

Marketing
Pune

About Us

WisdmLabs is a leading web development company that offers quality products and services. It is also one of the biggest organizations in India that work with WordPress and open source technologies. We have a young, vibrant team that's driven by our values and mission.

Our goal is to be a company that builds simple solutions that delight customers. And to reach that goal, we believe our people are our biggest asset. We are always on the lookout for committed, motivated individuals to join our team.

So, if you want to be part of a fast-growing company that has immense learning opportunities and a razor-sharp focus on customer success, we'd love to hear from you.

WisdmLabs is looking for a Senior Digital Marketing Strategist to drive lead generation, campaign planning, and marketing automation using AI tools. This role requires a strategic thinker who understands digital funnels, knows how to use modern tools to optimize marketing workflows, and can align campaigns with business goals.

Key responsibilities:

Plan and manage digital lead generation campaigns across relevant advertising, email, and outreach platforms Use AI-driven tools to support content planning, marketing automation, and campaign efficiency Build or recommend marketing workflows and automation systems to streamline lead nurturing and engagement Review existing marketing funnels and identify areas for improvement to increase conversions and overall performance Coordinate with internal and external stakeholders such as content creators, designers, and ad specialists to implement campaigns Monitor and analyze campaign performance across channels and provide regular reports with insights and optimizations Identify skill or resource gaps and suggest hiring or outsourcing solutions to strengthen the marketing team Stay informed about evolving trends, tools, and technologies in digital marketing, AI, and automation to enhance strategic planning

Job Requirement

Required skills:

2 to 5 years of experience in digital marketing, preferably in B2B, SaaS, or IT services Strong understanding of lead generation strategies, conversion funnels, and marketing performance measurement Practical experience using AI-based tools and technologies to enhance marketing effectiveness Familiarity with marketing automation systems and the ability to plan and manage automated workflows Hands-on experience managing campaigns across paid media, organic channels, and email platforms Analytical mindset with the ability to interpret marketing data and make informed decisions Strong communication, collaboration, and campaign planning skills UG Qualification: BCA (Any Specialization), B.Sc (Computers), B.Tech/B.E. (Computers, Electronics/Telecommunication),Diploma (Computers, Electronics/Telecommunication)

Good to have:

Experience in WordPress services, LearnDash, WooCommerce, or LMS marketing Exposure to lead scoring models and email nurturing workflows * Understanding of SEO tools, Canva, Figma, or visual briefing platforms