Job Description

Job Title: Senior Marketing Executive

Job Summary

We are seeking an experienced and results-oriented

Senior Marketing Executive

to lead and execute strategic marketing initiatives that drive brand visibility, customer acquisition, and revenue growth. The ideal candidate will play a key role in field marketing, client engagement, market intelligence, and sales support, while mentoring junior team members and collaborating closely with cross-functional teams.

Key Responsibilities

On-Field Client Engagement & Relationship Management

Lead on-field marketing activities by visiting prospective and existing clients to promote tiles and related products Build and maintain long-term client relationships through regular follow-ups, site visits, and consultative engagement Conduct on-site product demonstrations and provide expert guidance on product selection and application Act as a brand ambassador, ensuring a professional and consistent brand presence in the market

Market Research & Strategic Insights

Conduct in-depth market surveys to identify industry trends, customer preferences, and competitor activities Analyze customer feedback to uncover business opportunities and address market gaps Share strategic and actionable market insights with senior sales and marketing leadership to support decision-making

Product Promotion & Brand Development

Plan and execute product promotion activities, including distribution of brochures, catalogs, and samples Educate clients, architects, builders, and dealers on new product launches, schemes, and promotional offers Support brand-building initiatives across assigned territories to strengthen market positioning

Sales Support & Lead Conversion

Identify, qualify, and generate high-potential leads within assigned regions Strategically follow up with prospects to maximize conversion and revenue generation Collaborate closely with sales teams to achieve monthly and annual targets Lead negotiations on pricing and commercial terms to close deals effectively

Reporting, Analysis & Documentation

Maintain accurate records of daily field activities, client interactions, and sales pipelines Prepare detailed reports on performance metrics, sales outcomes, and market intelligence Ensure timely and accurate updates of client data and interactions within CRM systems

Internal Coordination & Team Collaboration

Work closely with sales, marketing, logistics, and product teams to ensure seamless execution Communicate customer feedback and market challenges to internal stakeholders for continuous improvement Support and guide junior marketing executives in field execution and best practices

Key Skills & Competencies

Excellent communication, presentation, and interpersonal skills Strong persuasion, negotiation, and relationship-building abilities Strategic and analytical mindset with strong problem-solving skills Proficiency in CRM systems, MS Office, and reporting tools Strong planning, organizational, and time-management skills
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

Health insurance Life insurance Paid time off Provident Fund
Work Location: In person