Job Description

Job Overview

: We are looking for an experienced, proactive, and self-driven Senior Marketing Executive who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to plan, implement, and monitor marketing activities end-to-end. The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and drive brand visibility, lead generation, and marketing performance with minimal supervision.

Key Responsibilities

:

1. Marketing Strategy & Execution (Core Responsibility)

Develop and execute quarterly and annual marketing plans. Plan and implement campaigns for product promotion, lead generation, and brand building. Ensure consistent branding and messaging across all channels. Collaborate with sales, product, and leadership teams to align marketing initiatives with business goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

Plan, manage, and optimise Google Ads and other paid campaigns. Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns. Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

Implement on-page/off-page SEO strategies to improve organic search visibility. Conduct keyword research, optimise content, and review analytics. Coordinate with design/content teams to ensure SEO standards are met

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3. Brand, Content & Communication

Oversee the creation of marketing content -- blogs, emails, social posts, brochures, case studies, videos, and presentations. Maintain brand guidelines and ensure cohesive communication across the organisation. Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

Lead planning and execution of marketing for exhibitions and trade shows. Support stall layout planning, branding materials, and event promotions. Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

Ensure prompt assignment of incoming leads to the respective territory managers. Track lead flow, progress, and campaign effectiveness. Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

Conduct competitive research, pricing insights, and industry analysis. Prepare scraping data and market intelligence reports. Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

Monitor marketing KPIs across both digital and offline activities. Prepare regular performance reports with insights and improvement suggestions. Conduct A/B tests and track results for continuous optimisation.

Requirements

:

Excellent communication, planning, and coordination skills. 3-7+ years of experience in a marketing role (preferably B2B). Strong understanding of digital marketing (PPC, SEO, analytics). Ability to independently manage marketing activities with high ownership. Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems. Understanding of website platforms (WordPress, CMS tools). Ability to manage multiple projects and meet deadlines.

Desirable Skills

:

Experience with LinkedIn, Facebook, and Instagram marketing.

Knowledge of email marketing tools or automation platforms.

Creative thinking and copywriting ability.

Google certifications are an added advantage.

Qualifications:

Degree in Marketing, Business, Communications, IT, or a related field.

Location: Vadodara

Job Type: Full-time

Application Question(s):

How many years of experience do you have? What is your current CTC? What is your expected CTC? * What is your notice period? In days?