Senior Marketing Executive

Year    Chennai, Tamil Nadu, India

Job Description

you will be responsible to provide an excellent and consistent level of service to your customers. You will be responsible to assist the Marketing Communication Manager to develop, implement, monitor and evaluate the hotel\'s marketing communications strategy, including advertising, promotions, public relations, graphics and collateral, so as to support the marketing objectives for the hotel and maximise the hotel\'s positive exposure in local, national and international markets. Brand:

  • Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages)
  • Manage brand compliance to grow the equity of the hotel and outlet brands and the brand equity across all channels
  • Manage all marketing/promotional/sales collateral development/production both on and off line
Communications / Public Relations:
  • Manage a fully integrated communications calendar for around events, food and beverage, public holidays, need periods
  • Establish and maintain a relationship with Key local press and local media
  • Liaise with the regional Communications team to maximize communications exposure
  • Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand
Sponsorship:
  • To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI
  • Drive the marketing and communication (internal and external) of the Hotels CSR commitments
E Marketing:
  • Effectively manage the hotel\'s content and images through conducting regular website audits
  • Proactively explore all online opportunities for the hotels including but not limited to local business opportunities, city/regional tourism organisations
  • Manage the hotels\' website - traffic and revenue generation, promotional content display
  • Manage the hotel email database and e communication activity
  • Manage online advertising for the hotel (display banners, SEM/PPC etc)
  • Manage the online promotion for conference and catering and food and beverage activity at the hotel
  • Set-up, manage social media accounts and sharing sites as relevant to the hotels markets (Facebook, Twitter, You Tube, Flickr etc) and develop social networks
  • Monitor various media for positive and negative comments and discussions about the Hotel (Trip advisor, Blogs, Forums). Take part in conversations and answer comments as a mediator
  • Report to appropriate parties negative comments and discussions
  • Identify threats and opportunities in user generated content surrounding our Hotel.
  • Recommend new alternatives or ideas to develop the Hotel\'s online marketing strategies.
Job Type: Full-time Salary: 920,000.00 - 935,000.00 per month Ability to commute/relocate:
  • Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)
Education:
  • Bachelor\'s (Preferred)
Experience:
  • total work: 1 year (Preferred)
  • Marketing: 1 year (Required)

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Job Detail

  • Job Id
    JD3084141
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Chennai, Tamil Nadu, India
  • Education
    Not mentioned
  • Experience
    Year