Job Description

Job Title: Marketing Executive - Digital Advertising (Facebook & Google Ads)

Department:

Marketing

Location:

Katrap, Badlapur

Reports To:

Head Of Sales & Marketing

Employment Type:

Full-time

Position Overview:

We are seeking a results-driven

Marketing Executive

with hands-on experience in

Meta (Facebook & Instagram) Ads

and

Google Ads

. The ideal candidate will be responsible for planning, executing, and optimizing paid marketing campaigns to drive qualified leads, boost brand visibility, and enhance ROI across digital platforms.

Key Responsibilities:

Plan, create, and manage

Facebook (Meta) Ads

and

Google Ads

campaigns (Search, Display, YouTube, and Performance Max). Monitor and analyze campaign performance using analytics tools such as

Google Analytics, Meta Business Suite, and Tag Manager

. Optimize campaigns to achieve maximum ROI, CTR, and conversion rates. Research target audiences, keywords, and market trends to create effective ad strategies. Coordinate with the creative team to develop engaging ad copies, creatives, and landing pages. Prepare and present performance reports to management, highlighting key insights and recommendations. Stay updated with the latest digital marketing trends, algorithms, and best practices. Support the marketing team in overall brand and lead generation strategies.

Key Skills & Competencies:

Proven experience in

Facebook Ads Manager

and

Google Ads (Search, Display, YouTube, Performance Max)

. Strong understanding of

digital marketing funnels

,

audience targeting

, and

conversion tracking

. Knowledge of

SEO

,

Google Analytics

, and

remarketing campaigns

is a plus. Data-driven mindset with excellent analytical and reporting skills. Creative thinking with attention to detail. Strong communication and teamwork skills.

Qualifications:

Bachelor's degree in Marketing, Advertising, Business, or a related field. Minimum

1-3 years

of relevant experience in paid media campaign management. Certification in

Google Ads

or

Meta Blueprint

is an added advantage.

Compensation:

As per industry standards and candidate's experience.

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Paid sick time Paid time off Provident Fund Work from home
Work Location: In person