Job Description

Hospital Marketing Executive Marketing Manager

Department

Marketing & Business Development

Reporting To

Marketing Head / Hospital Administrator

Job Summary

The Hospital Marketing Executive / Manager is responsible for promoting hospital services, developing referral networks, building strong relationships with doctors, and increasing patient footfall through strategic marketing activities.

Key Responsibilities1. Doctor & Referral Management

Build and maintain strong relationships with

referring doctors, clinics, and diagnostic centers

Regular visits to

consulting doctors, general physicians, and specialists

Generate and track

patient referrals

Address doctors' concerns and ensure smooth coordination with hospital departments Organize

CME programs, doctor meetings, and medical camps

2. Hospital Marketing & Promotion

Promote hospital services, specialties, and facilities Plan and execute

offline and field marketing activities

Coordinate health check-up camps, awareness programs, and community outreach Support branding activities to improve hospital visibility
3. Business Development

Identify new referral sources and partnership opportunities Achieve monthly and quarterly

patient and revenue targets

Analyze market trends and competitor activities Prepare reports on marketing performance and referrals
4. Internal Coordination

Coordinate with doctors, nursing staff, front office, and billing teams Ensure excellent service experience for referred patients Follow up on patient feedback and satisfaction
Required Skills & Competencies

Strong

communication and interpersonal skills

Ability to build and maintain professional relationships Knowledge of healthcare / hospital operations Target-oriented and self-motivated Basic computer skills (MS Excel, Word, reporting)
Qualifications

Bachelor's degree in

Marketing / Business / Healthcare Management

(preferred) MBA (Marketing / Hospital Management) - added advantage*

Experience

Marketing Executive:

1-3 years in hospital or healthcare marketing

Marketing Manager:

4-7 years in hospital marketing and doctor relations
Key Performance Indicators (KPIs)

Number of active referring doctors Increase in patient referrals Achievement of revenue and patient targets Brand visibility and outreach effectiveness
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹55,745.88 per month

Benefits:

Health insurance Paid time off
Work Location: In person