Job Description

What You'll Do:
As a Senior Marketing Data Analyst, you will analyze and interpret data from various marketing channels to assess performance, identify trends, and develop actionable insights. You will create detailed reports and dashboards to track key performance indicators and segment audiences to tailor marketing strategies. Your role involves evaluating and optimizing campaign performance, designing testing strategies to enhance channel effectiveness, and providing business intelligence to support customer lifecycle management and Go-To-Market strategies. Additionally, you will collaborate with Sales, Marketing, and Strategy teams on various initiatives and deliver clear, data-driven recommendations to improve overall marketing efforts. What Your Responsibilities Will Be:

• Analyze Marketing Data & Support Campaign Targeting: Collect, interpret, and analyze data from various marketing channels to identify trends, patterns, and actionable insights. Support marketing teams by providing different lists with the right targeting criteria for campaigns (outbound, digital, and email marketing).
• Collaborate with Teams: Work closely with Sales, Marketing, Strategy, and Customer Success teams to understand data needs and provide analytical solutions.
• Campaign Evaluation & Optimization: Evaluate marketing campaign performance, design testing strategies, and provide recommendations to improve effectiveness.
• Data Quality Assurance: Perform data validation and cleanup to ensure accuracy and reliability of data for reporting and analysis.
• Build Predictive Models: Develop machine learning algorithms and models (e.g., propensity and value models) to optimize marketing efforts across different products and geographies.
• Ad-Hoc Analysis & Business Intelligence: Conduct ad-hoc analysis to solve business problems, monitor performance trends, and provide actionable insights to support business decisions.
• Integrate 3rd Party Data & Fuzzy Matching: Integrate data from external sources and apply fuzzy matching techniques to compare and merge data for a more comprehensive view of customers and prospects

What You'll Need to be Successful:

• An Ideal candidate would be individual contributor to deliver the project.
• Hands on experience on tools as Python, SQL, Snowflake, SFDC, PowerBI, ZoomInfo and AI tools.
• You'll analyze and interpret data from various marketing channels to assess performance, identify trends, and develop actionable insights.
• You'll create detailed reports and dashboards to track key performance indicators and segment audiences to tailor marketing strategies.
• Your role involves evaluating and optimizing campaign performance, designing testing strategies to enhance channel effectiveness, and providing business intelligence to support customer lifecycle management and Go-To-Market strategies.
• You'll collaborate with Sales, Marketing, and Strategy teams on various initiatives and deliver clear, data-driven recommendations to improve overall marketing efforts.

Avalara is an AI-first Company:
AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.
You'll bring experience using AI and AI-related technologies, ready to thrive here.
You'll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
You'll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. How We'll Take Care of You:
Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
What You Need To Know About Avalara:
We're defining the relationship between tax and tech.
We've already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we're not slowing down until we've achieved our mission - to be part of every transaction in the world.
We're bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we've designed, that empowers our people to win. We've been different from day one. Join us, and your career will be too.
We're An Equal Opportunity Employer
Supporting diversity and inclusion is a cornerstone of our company -- we don't want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.

Skills Required