Job Description

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JOB DESCRIPTION
SECTION I: BASIC INFORMATION ON THE POSITION
UJR Name Marketing Team member - Offline Designation / Role name Marketing Associate / Senior Associate
Function Sales & Marketing Sub Function Marketing
Band 4 Manager/ Individual Contributor Individual Contributor
SBU Realty Location Thane
UJR Code
SECTION II: ORGANIZATIONAL RELATIONSHIPS
Direct Reporting Indirect (Dotted) Reporting
Next Level or Skip Level Supervisor / Manager Head - Marketing Neeta Patel
Immediate Supervisor / Manager Offline Marketing Lead
Sajith Jayakumar
Position Marketing Team member - Offline Nirmal Kamble
Number of positions reporting to the role 0
Position titles of reportees NA
SECTION III: PURPOSE OF THE ROLE
To implement the brand marketing plans in line with brand strategy. To produce marketing communication briefs for external agencies. Managing and producing all Offline artwork including amends through until completion.
SECTION IV: KEY RESPONSIBILITIES AND ACCOUNTABILITIES OF THE ROLE
Branding & Communication:
Brand building, activation & brand sustenance
Coordinating, developing the creative brief and analyzing content
Developing, creating & executing relevant branding throughout to ensure
maximum visibility
Collateral management (Brochures, Opp Docs, Gifts etc.)
Planning & Lead Gen:
Planning for the optimum options of ATL & BTL activities as per the budget to
ensure max quality lead generation
Budgeting:
Cost budgeting & allocation as per targets
Agency & Vendor Management:
Creative, Outdoor, Event, Printing, Media etc
Vendor negotiation
Managing the existing pool & setting up a fresh network of vendors
Creating, maintaining & tracking Purchase Requisitions & Work Orders
Reporting:
Campaign analysis - leads, walk-ins, bookings, ROI
Management reports & presentations
Research:
Market research & trend analysis
Competition mapping, research, monitoring & analysis
Consumer research & profiling
Liaisoning:
coordinating with cross-functional teams to ensure strategic synergies &
execution
SECTION V: KEY RESULT AREAS
Key performance goals for the role: Critical outcomes of a job contributing to the organization's and role's success Weightage (should add up to100%)
1. Site level Branding and visibility
2. Enhance Customer Experience
3. Define POS Branding
4. Audit of site process and experience
5. Keep a track of competitors online communication & Offers
6. Online campaign performance reporting
7. Analyze brand positioning, consumer insights, online customer queries & ORM 30%
1. Events
2. Activations
3. Conversions tools at site
4. Innovations in branding 30%
1. Vendor Management - offline
2. Budget management
3. Internal stake holder coordonation - site level
4. New vendor development
5. Expenses Monitoring-Offline & Online
6. Billing & payments to vendor-Offline & online
7. Define new process to keep track & manage all approvals 20%
1. OOH
2. Radio
3. Cinema
4. Participation in GTM
5. Competitors Campaign monitoring
6. Report on effectiveness of campaigns-offline & online 20%
TOTAL 100%
SECTION VI: FINANCIAL ACCOUNTABILITY & GEOGRAPHICAL SCOPE (as applicable)
Financial Accountability (with exclusive authority)
Geographical Scope Thane
SECTION VII: KNOWLEDGE, EXPERIENCE, SKILLS AND ABILITIES
Education Qualification MBA/PGDM in
Marketing
Technical & Professional Knowledge required
(What someone NEEDS TO KNOW) COMPETENCIES & Criteria:
Highly creative with excellent analytical abilities
Excellent in communication and interpersonal skills
Up-to-date on the latest trends and avenues in marketing
Experience required
(What someone NEEDS TO HAVE DONE)
Basic SAP knowledge is preferred
5-8 Years of experience in Marketing, preferably real estate
Essential RLC for the role
(Essential Leadership Competencies that need to be demonstrated or how they NEED TO BEHAVE) Drive results,
Active collaboration.
Customer empathy
Personal Attributes required
(Personal qualities, motivations, and preferences likely to enhance performance in the role) Self Discipline and should have the motivation for learning new things.
Ensures proper planning and time management.
Domain/ Functional skills required Vendor management
OOH management
Event management
SECTION VIII: KEY INTERACTIONS
Internal (Key interactions within the organization) Nature or purpose of interaction
Finane and Accounts Budget approvals
External (Key Interactions outside the organization) Nature or purpose of interaction
Agencies ,venodrs Coordinating with external agencies for advertising and marketing creative for collateral
and OOH