Job Description

We're looking for a

Senior Marketing Analyst

to join our team, reporting to the Lead of Marketing Analytics. This is a contract position, and we're seeking someone with deep expertise in

business intelligence (BI), data storytelling

, and a strong understanding of the

B2B marketing funnel and ABM strategies

.

Your time will be split across three core focus areas:

50% Business Intelligence G Reporting

- Building and maintaining reporting infrastructure that supports funnel visibility and marketing performance

30% Data Analysis and Validation

- Ensuring data accuracy and completeness across the full buyer journey

20% Data Storytelling G Strategic Insight

- Turning data into actionable insights that inform campaign decisions and go-to-market (GTM) strategies
This role goes beyond dashboards--it's about

telling the story of marketing performance

and driving strategic decisions.

In this role, you will:

Own reporting

- Build, manage, and scale dashboards and reports that provide visibility into marketing funnel performance, ABM programs, and pipeline impact

Validate and audit data

- Ensure accurate, consistent data across platforms including
marketing automation, CRM, and attribution systems

Tell stories with data

- Analyze performance data, extract meaningful trends, and synthesize insights that shape marketing strategy

Present performance insights

- Deliver clear, compelling presentations tailored to marketing, sales, and executive stakeholders

Empower teams

- Train colleagues to understand key funnel metrics and use BI tools to make data-informed decisions
We're looking for someone who has:

6+ years of B2B marketing experience

focused on analytics, BI, or marketing operations - Required Proven expertise in

BI tools

(ideally Power BI), including designing and building
dashboards from scratch

Strong analytical skills with

S?L and spreadsheets

(ETL experience a plus) Familiarity with

B2B funnels, attribution models, and ABM techniques/tools

(e.g., 6sense, Demandbase) Experience working with

Salesforce, HubSpot, or Pardot

A talent for

data storytelling

- turning complex metrics into compelling narratives and
recommendations

Confidence presenting to non-technical stakeholders
Job Type: Full-time

Experience:

Marketing Analyst: 6 years (Preferred)
Work Location: In person