Job Description

Job responsibilities include:

- To monitor and analyse the data and trends of Base of the pyramid segment

- Directly meet and engage with customers to effectively represent the voice of customers in new product development. Collect and prioritize targeted customer needs & technologies that can help to establish offer requirements and build robust offer roadmap

- Acts as an interface to the global business unit, providing upstream product input, competitive trends

- Positions and differentiates product and solutions in the marketplace through competitive pricing analysis

- Define best adapted business model to sell the offer

- Study competition products, solutions & services, provide inputs to offer development teams

- Propose ways to improve the existing solutions and increase our impact ambition maintaining scalability

- Develops and implements Marketing Plans for each product range throughout the entire product life cycle including products launches and obsolescence.

- Acts as an interface with Global marketing and communication team in developing pre & post sales marketing collaterals to support offer launches, feeding social media etc.,

- Supports channel and sales events as necessary, including customer visits, distributor webinars, etc.,

- He or She reports to Offer creation director

Qualifications

Qualification

MBA or Any degree in Engineering.

Candidates with a Business/Marketing Degrees with demonstrated experience in Marketing analyst area

Experience

- 8 to 10 Years of relevant work experience in marketing/product management

- Have knowledge of marketing techniques and concepts

- Have good business awareness

- Excellent communicator, good collaboration and interpersonal skills

- Proven ability to influence global cross-functional teams without formal authority, and to work effectively with customers, partners, business development, offer development and field teams

- Relevant work experience in renewable energy management systems or related technology preferred

- Experience in Social marketing will be an added advantage

Schneider Electric